Jeff Glueck, CEO of Foursquare, addresses attendees at Data Driven NYC regarding Foursquare's enterprise B2B location intelligence capabilities.
Assertion Supported
Uber dropped Google Maps for Foursquare to power venue search
“If you use Uber and you say, like, I, you know, please pick me up at the, you know, Regency Cinema in Tribeca and take me to the Starbucks on 27th street, rather than typing addresses, That's all powered by Foursquare's global data set and they moved off Googl…”
Assertion Supported
Foursquare data showed women's foot traffic to Trump properties dropped 29%
“During the peak of the campaign, Women, women's foot traffic in blue states to Trump branded properties was down 29% year over year.”
Assertion Not publicly verifiable
Glueck: Bernie Sanders' campaign used Foursquare data to target Michigan voters
“The Sanders campaign used the data in Michigan, which was the primary that they won, to sort of figure out likely voters, and so we know who goes to colleges. We know, you know, which phones go to yoga studios and buy Subarus, you know, and so, like, we were a…”
Assertion Supported
Apple used Foursquare data to improve international maps after botched rollout
“Apple had a few problems with their map rollout, as you may have heard. And so you know, they came to us to try to improve the map data set around the world outside the U.S.”
Assertion Supported
Foursquare Predicted Chipotle's Q1 Sales Drop Within 0.3% Using Location Data
“We went on CNBC a couple weeks before Chipotle's Q-one earnings, and I said in two weeks they're gonna report their earnings, and you're gonna see same store sales down 30% in the United States post the E. Coli scale. And they were like, why should we trust yo…”
Assertion Not checkable as stated
Glueck: Foursquare's daily user check-ins hit an all-time high in 2017
“We do more check-ins each day than ever in the history of the company”