Disclosure certainty 4/5 debate potential 1/5

Spotify plans to shift focus toward music creators over the next decade

Christine Hung · You Are What You Stream // Christine Hung, Spotify (FirstMark's Data Driven) · Oct 26, 2017 · at 20:15

Christine Hung, Head of Data Solutions at Spotify, outlines Spotify's long-term product and business focus for the coming decade.

0:00 / 0:04exact quote · 4.7s
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“And I would say for the next 10 years, we want to focus more on the creators, right?”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Christine Hung

Assertion Supported
Spotify listening data can accurately predict user personality traits
“We actually had some sort of collaborations with academic institutions, and, you know, we can actually pretty accurately predict people's personality just based on the data, right?”
Christine Hung Oct 26, 2017 ▶ 16:58 You Are What You Stream // Christine Hung, Spotify (FirstMark's Data Driven)
Prediction Not checkable as stated
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Christine Hung Oct 26, 2017 ▶ 19:48 You Are What You Stream // Christine Hung, Spotify (FirstMark's Data Driven)
Insight
Music streaming doesn't compete directly with social media for user attention
“The interesting thing about music is that we're actually not competing as much as you think, and that's because music is complimentary.”
Christine Hung Oct 26, 2017 ▶ 1:40 You Are What You Stream // Christine Hung, Spotify (FirstMark's Data Driven)
Assertion Not checkable as stated
Hung: Spotify streaming data enables mapping of critical user life moments
“As we start to capture different types of user behavior, we are able to start mapping out critical moments of your life.”
Christine Hung Oct 26, 2017 ▶ 7:22 You Are What You Stream // Christine Hung, Spotify (FirstMark's Data Driven)
Assertion Supported
Christine Hung: Spotify has 150M monthly active users across 60+ countries
“At Spotify alone, we now have a hundred and a hundred and fifty million active monthly users streaming from more than 60 countries.”
Christine Hung Oct 26, 2017 ▶ 1:02 You Are What You Stream // Christine Hung, Spotify (FirstMark's Data Driven)
Assertion Not checkable as stated
Hung: Predictive targeting for Spotify Xbox launch boosted engagement and lowered opt-outs
“So we saw a significant increase in cross-device usage, which is what you always want. We saw a much higher engagement rate, and we were able to dramatically reduce the email opt-out rates as well, because the messaging was really relevant.”
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