Spotify listening data can accurately predict user personality traits
Christine Hung · You Are What You Stream // Christine Hung, Spotify (FirstMark's Data Driven) · Oct 26, 2017 · at 16:58
Christine Hung, Head of Data Solutions at Spotify, responds to an audience question about using streaming data to infer user personalities.
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“We actually had some sort of collaborations with academic institutions, and, you know, we can actually pretty accurately predict people's personality just based on the data, right?”
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