Jeff Glueck, CEO of Foursquare, explains how Foursquare's spatial dataset enables enterprise partners like Snapchat to run targeted geofilter ad campaigns across millions of venues globally.
“We can help you map out a hundred million places in the world, and for us it's a 32nd problem to do what you just said and show when you're inside those businesses the right ad or the right, you know, geo filter for this restaurant, this small restaurant in LA.”
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More from Jeff Glueck
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Uber dropped Google Maps for Foursquare to power venue search
“If you use Uber and you say, like, I, you know, please pick me up at the, you know, Regency Cinema in Tribeca and take me to the Starbucks on 27th street, rather than typing addresses, That's all powered by Foursquare's global data set and they moved off Googl…”
Jeff GlueckMar 24, 2017▶ 4:35Location Intelligence // Jeff Glueck, Foursquare (FirstMark's Data Driven)
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Foursquare data showed women's foot traffic to Trump properties dropped 29%
“During the peak of the campaign, Women, women's foot traffic in blue states to Trump branded properties was down 29% year over year.”
Jeff GlueckMar 24, 2017▶ 20:42Location Intelligence // Jeff Glueck, Foursquare (FirstMark's Data Driven)
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Glueck: Bernie Sanders' campaign used Foursquare data to target Michigan voters
“The Sanders campaign used the data in Michigan, which was the primary that they won, to sort of figure out likely voters, and so we know who goes to colleges. We know, you know, which phones go to yoga studios and buy Subarus, you know, and so, like, we were a…”
Jeff GlueckMar 24, 2017▶ 21:35Location Intelligence // Jeff Glueck, Foursquare (FirstMark's Data Driven)
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Apple used Foursquare data to improve international maps after botched rollout
“Apple had a few problems with their map rollout, as you may have heard. And so you know, they came to us to try to improve the map data set around the world outside the U.S.”
Jeff GlueckMar 24, 2017▶ 5:03Location Intelligence // Jeff Glueck, Foursquare (FirstMark's Data Driven)
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Foursquare Predicted Chipotle's Q1 Sales Drop Within 0.3% Using Location Data
“We went on CNBC a couple weeks before Chipotle's Q-one earnings, and I said in two weeks they're gonna report their earnings, and you're gonna see same store sales down 30% in the United States post the E. Coli scale. And they were like, why should we trust yo…”
Jeff GlueckMar 24, 2017▶ 9:07Location Intelligence // Jeff Glueck, Foursquare (FirstMark's Data Driven)
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Glueck: Foursquare's daily user check-ins hit an all-time high in 2017
“We do more check-ins each day than ever in the history of the company”
Jeff GlueckMar 24, 2017▶ 1:31Location Intelligence // Jeff Glueck, Foursquare (FirstMark's Data Driven)
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