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Olson: Revenue is a lagging indicator and insufficient for immediate product action

Todd Olson · How to Measure Product Success // Todd Olson, Pendo (FirstMark's Data Driven) · Sep 28, 2017 · at 3:21

Todd Olson, CEO of Pendo, addresses product leaders at Data Driven NYC on why tracking revenue alone is insufficient for product management.

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“The challenge with revenue is that it's a lagging indicator. So by the time you lose it is probably too late. Sorry if that's what your measure is, it's not enough to actually take action.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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