Golde: Via sets driver rates and promotions one day in advance
Saar Golde · Reengineering Urban Transit // Daniel Ramot and Saar Golde, Via (FirstMark's Data Driven) · Apr 6, 2017 · at 7:00
Saar Golde, Chief Data Scientist at Via, explains Via's futures-market approach to setting driver pricing ahead of time.
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“So what we do is we set the rates and the promotions to our drivers in a way that we think will bring enough of those drivers At the right time enough of drivers of the right types the following day. So we actually commit a day in advance to prices, and then and then we hope that drivers show up.”
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