“And so, so that's majority of our revenue comes from the dollar per person, which is, that's how we like it because that is per performance.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Joseph Essas
Insight
Essas: Restaurants often perceive themselves differently than how diners view them
“The way restaurants talk about themselves is not always how diners view them. And many times it's actually it's actually interesting that restaurants not even thinking about certain things, that diners who go there express themselves kind of on social media an…”
Joseph EssasJun 19, 2015▶ 1:56Joseph Essas, OpenTable // Mining Diner Talk (Hosted by FirstMark Capital)
AssertionSupported
Joseph Essas: OpenTable only allows reviews from verified diners
“Every review that a person leaves, they only allow to leave if they, we know for a fact that they actually dined in that restaurant.”
Joseph EssasJun 19, 2015▶ 5:37Joseph Essas, OpenTable // Mining Diner Talk (Hosted by FirstMark Capital)
AssertionNot checkable as stated
Essas: OpenTable data shows diners have grown far more specific and demanding
“People used to be very generic. People used to say in our reviews, and that's the beauty of the fact that we have 15 years worth of them, people used to say, I just want a booth sorry, people used to say, I just want to be a romantic setting, or I want to have…”
Joseph EssasJun 19, 2015▶ 18:55Joseph Essas, OpenTable // Mining Diner Talk (Hosted by FirstMark Capital)
Insight
Essas: Power user dining patterns cannot easily predict general consumer choices
“From what we looked at so far, it's pretty hard to make that, that extrapolation from that power diner population into the general population, which much more picky about when they would go and why would they go to certain places.”
Joseph EssasJun 19, 2015▶ 27:22Joseph Essas, OpenTable // Mining Diner Talk (Hosted by FirstMark Capital)
AssertionSupported
OpenTable operates in about 32,000 restaurants as of June 2015
“It's about 32,000 restaurants, so we provide software that sits inside those restaurants, and allows restaurants to manage their inventory.”
Joseph EssasJun 19, 2015▶ 0:21Joseph Essas, OpenTable // Mining Diner Talk (Hosted by FirstMark Capital)
AssertionSupported
OpenTable seats about 16 million diners per month as of June 2015
“We sit about sixteen million diners a month”
Joseph EssasJun 19, 2015▶ 0:52Joseph Essas, OpenTable // Mining Diner Talk (Hosted by FirstMark Capital)
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