Essas: Restaurants often perceive themselves differently than how diners view them
Joseph Essas · Joseph Essas, OpenTable // Mining Diner Talk (Hosted by FirstMark Capital) · Jun 19, 2015 · at 1:56
Joseph Essas, CTO of OpenTable, discusses the disconnect between restaurant marketing and actual diner feedback collected across reviews and social media.
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“The way restaurants talk about themselves is not always how diners view them. And many times it's actually it's actually interesting that restaurants not even thinking about certain things, that diners who go there express themselves kind of on social media and in reviews and in all kinds of areas about that restaurant.”
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OpenTable operates in about 32,000 restaurants as of June 2015
“It's about 32,000 restaurants, so we provide software that sits inside those restaurants, and allows restaurants to manage their inventory.”