Gary Little is the CEO of Foursquare. Speaking at Data-Driven NYC, he details the global scale and coverage of Foursquare's location intelligence asset.
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The location data industry is shifting from mobile IDs to anonymized aggregates
“And so I think from our perspective, the biggest shift and most important shift and one that we're the most happy about is we're moving from this very personalized ID, so mobile identifiers and so forth to a more anonymized world where people are looking at th…”
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Only Foursquare and Google use human confirmation for location data
“What we think is unique other than basically Google in the world, which is human confirmation.”
Insight
Foursquare's platform strategy resembles Amazon building AWS
“One analogy I like to use for the team internally is what we've been up to over the last three years is really similar in some sense to Amazon building AWS many moons ago. Right? Realizing they had built up a bunch of infrastructure. Hey, a bunch of customers …”
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Enterprise customers churn from raw data because they cannot derive value
“Right now, we have so many customers that will buy data from us over very long periods of time, and often when they churn now, it's because they can't get to value. They can't build whatever they were trying to build, and a lot of that is because they don't ha…”
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Most enterprise customers fail when trying to build native location attribution
“A lot of our customers want to build some of those capabilities natively, and so and many have tried, and most have failed, because it's a very, very hard technical problem.”
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Enterprise clients rarely use their own internal location data due to complexity
“They're not even using, in most cases when we talk to our customers, they're not using data that they've created inside their own walls, because it's just too complicated.”