Enterprise clients rarely use their own internal location data due to complexity
Gary Little · Foursquare’s Remarkable Transformation Into Leading Location Intelligence Platform | Gary Little · Apr 3, 2024 · at 12:56
Gary Little, CEO of Foursquare, discusses how enterprise clients struggle to harness internally collected geospatial data and rely on external platforms instead.
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“They're not even using, in most cases when we talk to our customers, they're not using data that they've created inside their own walls, because it's just too complicated.”
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