Spotify analysis shows weather changes directly affect user music choices
Christine Hung · You Are What You Stream // Christine Hung, Spotify (FirstMark's Data Driven) · Oct 26, 2017 · at 21:31
Christine Hung, Head of Data Solutions at Spotify, discusses how external context like weather conditions influences user music consumption.
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“Weather does affect how people listen. We had a partnership with AccuWeather, I think it was last year, and we did some analysis just in Chicago to understand, so when the weather changes, right, do people change what they listen to, and the answer is yes.”
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