Raj De Datta, CEO and co-founder of Bloomreach, discusses competitive dynamics and Bloomreach's market positioning relative to Adobe at Data Driven NYC.
“Yeah, at this point, you know, the companies at a scale where I would say our largest competitor is the Adobe stack. So Adobe has about a one and a half billion dollar software business in our space, and they're the leader in our space, and we admire them a lot.”
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More from Raj De Datta
Opinion
Horizontal AI Suites Like Salesforce Einstein Are Just Marketing Fluff
“When we hear marketing terms like Einstein, or Sensei, or pick your other dead male inventor, That, that approach applied to a horizontal set of software problems simply doesn't make sense because the interesting stuff recruiting data or hiring data or our dat…”
Raj De DattaJun 8, 2018▶ 9:1010 Lessons from Building Data Driven Software // Raj De Datta, BloomReach (FirstMark's Data Driven)
Insight
Speed Matters More Than Quality or Optimization in Data Products
“Speed is more important than quality, which is more important than optimization.”
Raj De DattaJun 8, 2018▶ 6:0010 Lessons from Building Data Driven Software // Raj De Datta, BloomReach (FirstMark's Data Driven)
Insight
De Datta: All AI, machine learning, and data science is vertical-specific
“All data science And all AI and all ML is fundamentally vertically specific. Which is the dirty secret about AI and ML powered businesses. They are fundamentally vertical problems.”
Raj De DattaJun 8, 2018▶ 8:5710 Lessons from Building Data Driven Software // Raj De Datta, BloomReach (FirstMark's Data Driven)
Insight
AI and Machine Learning Buzzwords Have Zero Value in Enterprise Marketing
“AI and ML has zero value in marketing.”
Raj De DattaJun 8, 2018▶ 14:0110 Lessons from Building Data Driven Software // Raj De Datta, BloomReach (FirstMark's Data Driven)
Disclosure
Bloomreach Employs Zero Dedicated Data Scientists
“Yeah, so first of all, we don't have any data scientists. We only have engineers who understand data science.”
Raj De DattaJun 8, 2018▶ 16:2610 Lessons from Building Data Driven Software // Raj De Datta, BloomReach (FirstMark's Data Driven)
AssertionNot checkable as stated
Bloomreach Touches 20% of All US E-Commerce Transactions
“We power almost 20% of e-commerce transactions in the U.S. At some point hit a Bloomreach server of, ah, of some kind.”
Raj De DattaJun 8, 2018▶ 1:2110 Lessons from Building Data Driven Software // Raj De Datta, BloomReach (FirstMark's Data Driven)
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