Howie Liu

Co-Founder & CEO, Airtable · 2 appearances on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveinvestor@howietl ↗LinkedIn ↗airtable.com ↗

Howie Liu is the co-founder and CEO of Airtable, a cloud-based low-code database and collaboration platform. Prior to Airtable, he co-founded the CRM startup Etacts, which was acquired by Salesforce in 2010.

26statements → 12claims → 2claims resolved → 3.92/5average certainty → 2.23/5average debate potential → ≈4.0/5argument clarity, estimated → 1said about them ↓

1 supported 0 partly supported 1 contradicted 10 not checkable as stated how the 12 claims stand · each chip opens the sources

2 predictions · 10 assertions · 2 opinions · 10 insights · 2 disclosures · every statement was checked. The predictions and assertions are the 12 claims: statements the public record can support or contradict. 2 are resolved, and 10 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Howie argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Liu: Every custom application built on Airtable generates its own API
“It's as if every application that you built in Airtable, whether it's used to track job applicants or a web wedding planning event it's as if each of those apps comes with its own API.”
Howie Liu Apr 20, 2015 ▶ 11:10 Howie Liu, Airtable // Founding Airtable (Hosted by FirstMark Capital)

Their most notable contradicted claim

Assertion Contradicted
Liu: Airtable built the first real-time synchronized relational database engine
“In Airtable, we spent a lot of time up front investing in the first real-time synchronized relational database engine out there.”
Howie Liu Apr 20, 2015 ▶ 6:48 Howie Liu, Airtable // Founding Airtable (Hosted by FirstMark Capital)

How they sound: speaking style how? →

267 words/min while actually speaking · 28.3 um and uh per 1k words

No argument clarity score for Howie Liu: only 6 usable question→answer exchanges on raw tape (a fair score needs 8+). We do not score a sample that small. Roundtable and news formats yield far fewer direct exchanges than interviews. Their coarse estimate from 6 raw tape exchanges is ≈4.0/5, shown at half point precision because the sample is small.

Measured by listening to the audio itself: 14,960 words across 2 episodes of raw-level tape, transcribed verbatim with every um and uh kept, each one attributed only where the alignment onto our timed stream is unambiguous. These are measurements of speaking style. We do not rank them: across this corpus, fluency and argument quality are nearly uncorrelated (ρ≈0.2), and smooth talking does not signal clear thinking. How it's measured →

Everything Howie Liu said on the MAD Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Liu: Fully autonomous agentic AI approaches are fundamentally challenged
“And the key here is you can't automate end to end things with AI, right? And that's why I think like the agentic auto GPT like approach is really challenged because, you know, there's, it's just too hard for AI to kind of reason about every single step, break …”
Howie Liu May 23, 2024 ▶ 10:58 How Airtable is Ushering 500,000 Organizations Into The Era of AI | Howie Liu, CEO of Airtable
Insight
Howie Liu: UX is now the main bottleneck to enterprise AI adoption
“And I actually think now the bottleneck to their to their application is UX. It's actually giving people the tools to very easily deploy those models into not just a few Very central core use cases within a large company, but actually into the fractal of every…”
Howie Liu May 23, 2024 ▶ 9:09 How Airtable is Ushering 500,000 Organizations Into The Era of AI | Howie Liu, CEO of Airtable
Insight
Howie Liu: No-code remains necessary because non-technical users can inspect AI output
“The fact that no code by definition means that the output of the Turing bot, the AI builder, Is actually in a form that a non-technical user can understand. So the very person who's asking the AI to generate the app can then understand fully its outputs.”
Howie Liu May 23, 2024 ▶ 27:06 How Airtable is Ushering 500,000 Organizations Into The Era of AI | Howie Liu, CEO of Airtable
Prediction Not checkable as stated
Howie Liu: AI won't fully automate complex app development before AGI
“So as long as we haven't had AGI, I don't think we will have Turing bots or AI code writers that are able to fully automate in a satisfactory way, the building of a complex app”
Howie Liu May 23, 2024 ▶ 28:38 How Airtable is Ushering 500,000 Organizations Into The Era of AI | Howie Liu, CEO of Airtable
Insight
Liu: Existing AI models hold 10,000x untapped enterprise value without further upgrades
“In fact, my thesis is you could freeze all model development in its current state and say, you know what? GBD five is never going to come out. Like there's not going to be any better models. The models we have are all we're going to get for the next 10 years. …”
Howie Liu May 23, 2024 ▶ 34:13 How Airtable is Ushering 500,000 Organizations Into The Era of AI | Howie Liu, CEO of Airtable
Insight
Howie Liu: Every PLG company eventually hits a growth asymptote
“You know, which is not to say you have to be PLG to start with, but I think every PLG company, and this is true, whether you started in Zerp or after I don't think it's going away, but I think if you start with PLG, you will eventually run into an asymptote of…”
Howie Liu May 23, 2024 ▶ 51:30 How Airtable is Ushering 500,000 Organizations Into The Era of AI | Howie Liu, CEO of Airtable
Assertion Not checkable as stated
Howie Liu: 90% of spreadsheets are used as makeshift databases
“90% of spreadsheets are not used for kind of their intended purpose of numerical analysis, but really, you know, they're used as a makeshift database.”
Howie Liu Apr 20, 2015 ▶ 3:27 Howie Liu, Airtable // Founding Airtable (Hosted by FirstMark Capital)
Prediction Not checkable as stated
Liu: Airtable forecasts top-decile revenue growth over the next 12 months
“We also are forecasting a next 12 month revenue growth rate of also top decile growth.”
Howie Liu May 23, 2024 ▶ 4:00 How Airtable is Ushering 500,000 Organizations Into The Era of AI | Howie Liu, CEO of Airtable
Insight
Howie Liu: AI models are effective at critiquing AI output
“You would think that AI would be biased to like be soft on AI output, but it actually isn't like, it's actually very good at critiquing its own output.”
Howie Liu May 23, 2024 ▶ 14:13 How Airtable is Ushering 500,000 Organizations Into The Era of AI | Howie Liu, CEO of Airtable
Opinion
Howie Liu: Training an in-house foundation model is not viable for Airtable
“I think it's very difficult to create anything relevant if we were to train our own foundation model.”
Howie Liu May 23, 2024 ▶ 21:09 How Airtable is Ushering 500,000 Organizations Into The Era of AI | Howie Liu, CEO of Airtable
Opinion
Liu: Pegasystems addresses complex processes in a brittle, heavyweight manner
“Think like old school companies like Pegasystems, right. That are really tackling very complex business processes. But in a very brittle way, right? Like once you implement something on Pega, you're not iterating on that, like on a daily or even monthly or eve…”
Howie Liu May 23, 2024 ▶ 42:10 How Airtable is Ushering 500,000 Organizations Into The Era of AI | Howie Liu, CEO of Airtable
Assertion Not checkable as stated
Howie Liu: Airtable has grown revenue every single month since launch
“We've been growing revenue every single month, like of our existence”
Howie Liu May 23, 2024 ▶ 48:08 How Airtable is Ushering 500,000 Organizations Into The Era of AI | Howie Liu, CEO of Airtable
Insight
Liu: Most software is just a CRUD interface over relational databases
“The vast majority of software out there in the world is not going towards some exciting new technology or, you know, not some, you know, innovative new consumer product, but really it's a reinvention of the same wheel again and again. And that is a create, rea…”
Howie Liu Apr 20, 2015 ▶ 1:15 Howie Liu, Airtable // Founding Airtable (Hosted by FirstMark Capital)
Assertion Contradicted
Liu: Airtable built the first real-time synchronized relational database engine
“In Airtable, we spent a lot of time up front investing in the first real-time synchronized relational database engine out there.”
Howie Liu Apr 20, 2015 ▶ 6:48 Howie Liu, Airtable // Founding Airtable (Hosted by FirstMark Capital)
Insight
Liu: Long-tail verticals are too small for dedicated software companies
“So there are many different long tail categories that we believe are too small of a market for any, you know, single dedicated company to really build a great vertical product around.”
Howie Liu Apr 20, 2015 ▶ 13:14 Howie Liu, Airtable // Founding Airtable (Hosted by FirstMark Capital)
Assertion Not checkable as stated
Liu: 50% of Fortune 500 companies are paid Airtable customers
“50% of the Fortune 500 are paid customers.”
Howie Liu May 23, 2024 ▶ 3:33 How Airtable is Ushering 500,000 Organizations Into The Era of AI | Howie Liu, CEO of Airtable
Assertion Not checkable as stated
Liu: Airtable has hundreds of millions in revenue and top-decile SaaS growth
“We're in the hundreds of millions of revenue, and we would have ended last year as a top decile grower amongst public SaaS companies.”
Howie Liu May 23, 2024 ▶ 3:48 How Airtable is Ushering 500,000 Organizations Into The Era of AI | Howie Liu, CEO of Airtable
Assertion Not checkable as stated
Airtable achieved positive cash flow in Q4 2023 and Q1 2024
“And as of Q four of this past year, and now we just completed Q one, we are cashflow positive as a business.”
Howie Liu May 23, 2024 ▶ 4:10 How Airtable is Ushering 500,000 Organizations Into The Era of AI | Howie Liu, CEO of Airtable
Assertion Not checkable as stated
Howie Liu: Airtable has nearly $1B on balance sheet and is profitable
“We have, you know, still a billion of capital nearly in, in the balance sheet and like, you know, we're now profitable.”
Howie Liu May 23, 2024 ▶ 20:31 How Airtable is Ushering 500,000 Organizations Into The Era of AI | Howie Liu, CEO of Airtable
Assertion Not checkable as stated
Howie Liu: Enterprise expansion drove as much PLG as SMBs for Airtable
“We got more virality driven by expansion within enterprises, real large companies. Right. And you know, seeing like that initial user go to five to 10 to 50 to hundreds to thousands that actually drove a lot of our PLG. So PLG actually for us happened as much …”
Howie Liu May 23, 2024 ▶ 35:46 How Airtable is Ushering 500,000 Organizations Into The Era of AI | Howie Liu, CEO of Airtable
Insight
Howie Liu: Founders should only seek advice for their immediate next phase
“What I wish I knew at the time of each of these phases is to take advice from people who are as close to the next phase, the next immediate phase of the company and the problems that we need to solve as possible versus taking advice from people who are too far…”
Howie Liu May 23, 2024 ▶ 57:08 How Airtable is Ushering 500,000 Organizations Into The Era of AI | Howie Liu, CEO of Airtable
Insight
Liu: Collaborative undo is harder in relational databases than document editors
“In a relational data context, however, it's a much harder problem to solve, and you have to deal with things like, what if, you know, one person changes a column type from a linked field to a text field, and then somebody else was making edits to that field at…”
Howie Liu Apr 20, 2015 ▶ 8:45 Howie Liu, Airtable // Founding Airtable (Hosted by FirstMark Capital)
Assertion Not checkable as stated
Liu: 500,000 organizations use Airtable
“500,000 organizations use Airtable.”
Howie Liu May 23, 2024 ▶ 3:29 How Airtable is Ushering 500,000 Organizations Into The Era of AI | Howie Liu, CEO of Airtable
Disclosure
Liu: Airtable aims to provide software Lego blocks for non-technical users
“The intent here for us is to create kind of a Lego block of, ah, you know, of software or of databases That allows any non-technical end user to go and create the perfect data schema that maps to their business over time.”
Howie Liu Apr 20, 2015 ▶ 10:04 Howie Liu, Airtable // Founding Airtable (Hosted by FirstMark Capital)

Show 2statements(2 left)

The other half of the tape: Howie Liu's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on the MAD Podcast. every mention, with the transcript →

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Appearances (2)

EpisodeDateSpeaking time
How Airtable is Ushering 500,000 Organizations Into The Era of AI | Howie Liu, CEO of Airt May 23, 2024 52m
Howie Liu, Airtable // Founding Airtable (Hosted by FirstMark Capital) Apr 20, 2015 15m
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