Q How do you, how do you balance data driven decisions and editorial driven decisions in coming up? Are all those lists purely data driven, including the hits list?
A Yeah, no, that's a really great question. So if you think about like the top hits, right, that's purely based on performance. But in, in, I was in the last year, we really invested a lot, you know, on the editorial side. So there's been a, there is a big campaign going on called the Rev Caviar. So this is, A new format that we're experimenting, and obviously, you know, we have editors, we're working really closely with the artist community to, like, figure out how we can give you the best experience, and there are many other different types of editorial playlists, right, that we have rock this, we have all the playlists that's based on sort of different moods, right, so if you want to chill, there's like a chill playlist that you can use, for example, but then on the other hand, we also have A big team that's focusing on generating, um, all the algorithmic, ah, playlists, right? So, Discover Weekly, for example, everyone's Discover Weekly is different, right? So, there's no way that we can really have, sort of, editorial, ah, intervention. So, everything is purely based on what you've been listening to, and as you can imagine, we're always tweaking the model based on the feedback that we're getting to make it better.
AI assessment note: “top hits, right, that's purely based on performance.”