Dec 5, 2013 · 24m · mad

Jeremy Bronfman, CEO, Enigma // Data Driven NYC #17 // June 2013

Jeremy Bronfman · 17m spoken Matt Turck · 2m spoken Sarah Golda · 19s spoken Charlie Ferrari · 19s spoken
0:00 / 0:00
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gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

At Data Driven NYC #17, Enigma CEO Jeremy Bronfman presents how Enigma transforms vast public data into actionable intelligence, demonstrating live platform capabilities and discussing data ingestion challenges in a Q&A session with host Matt Turck.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Matt holds 14% of the talking time here. How this is scored →

Matt as informed peer 0.7 Guest teaching 3.3 Guest disagreement 0.0 Matt pushing back 0.3
05100:0010:0020:002:02–6:28 · Matt as informed peer 0/10 The State of Open Data and Enigma Platform Overview This is a solo presentation segment by Jeremy Bronfman on the state of open data and Enigma platform without host interaction. Jeremy educates the audience on federal open data mandates and how Enigma acquires public records across agencies.6:28–11:44 · Matt as informed peer 0/10 Live Product Demonstration of the Enigma Data Platform In this solo product demonstration, the host is inactive while Jeremy presents live use cases. Jeremy demonstrates how non-obvious public data, like FCC license filings for drive-thrus, can be used to track McDonald's new store openings.11:44–24:39 · Matt as informed peer 2/10 Fireside Chat and Audience Q&A with Jeremy Bronfman Matt Turck hosts a supportive fireside chat and facilitates audience Q&A without challenging the guest. Jeremy neutrally answers questions about founding history, front-end hiring, tech stack, and data onboarding timelines.2:02–6:28 · Guest teaching 3/10 The State of Open Data and Enigma Platform Overview This is a solo presentation segment by Jeremy Bronfman on the state of open data and Enigma platform without host interaction. Jeremy educates the audience on federal open data mandates and how Enigma acquires public records across agencies.6:28–11:44 · Guest teaching 4/10 Live Product Demonstration of the Enigma Data Platform In this solo product demonstration, the host is inactive while Jeremy presents live use cases. Jeremy demonstrates how non-obvious public data, like FCC license filings for drive-thrus, can be used to track McDonald's new store openings.11:44–24:39 · Guest teaching 3/10 Fireside Chat and Audience Q&A with Jeremy Bronfman Matt Turck hosts a supportive fireside chat and facilitates audience Q&A without challenging the guest. Jeremy neutrally answers questions about founding history, front-end hiring, tech stack, and data onboarding timelines.2:02–6:28 · Guest disagreement 0/10 The State of Open Data and Enigma Platform Overview This is a solo presentation segment by Jeremy Bronfman on the state of open data and Enigma platform without host interaction. Jeremy educates the audience on federal open data mandates and how Enigma acquires public records across agencies.6:28–11:44 · Guest disagreement 0/10 Live Product Demonstration of the Enigma Data Platform In this solo product demonstration, the host is inactive while Jeremy presents live use cases. Jeremy demonstrates how non-obvious public data, like FCC license filings for drive-thrus, can be used to track McDonald's new store openings.11:44–24:39 · Guest disagreement 0/10 Fireside Chat and Audience Q&A with Jeremy Bronfman Matt Turck hosts a supportive fireside chat and facilitates audience Q&A without challenging the guest. Jeremy neutrally answers questions about founding history, front-end hiring, tech stack, and data onboarding timelines.2:02–6:28 · Matt pushing back 0/10 The State of Open Data and Enigma Platform Overview This is a solo presentation segment by Jeremy Bronfman on the state of open data and Enigma platform without host interaction. Jeremy educates the audience on federal open data mandates and how Enigma acquires public records across agencies.6:28–11:44 · Matt pushing back 0/10 Live Product Demonstration of the Enigma Data Platform In this solo product demonstration, the host is inactive while Jeremy presents live use cases. Jeremy demonstrates how non-obvious public data, like FCC license filings for drive-thrus, can be used to track McDonald's new store openings.11:44–24:39 · Matt pushing back 1/10 Fireside Chat and Audience Q&A with Jeremy Bronfman Matt Turck hosts a supportive fireside chat and facilitates audience Q&A without challenging the guest. Jeremy neutrally answers questions about founding history, front-end hiring, tech stack, and data onboarding timelines.

speaking balance: gold is Matt, purple is the guest (3 minute bins)

0:00 · Matt 64.7% · guest 35.3%0:00 · Matt 64.7% · guest 35.3%3:00 · Matt 0% · guest 100%3:00 · Matt 0% · guest 100%6:00 · Matt 0% · guest 100%6:00 · Matt 0% · guest 100%9:00 · Matt 5.6% · guest 94.4%9:00 · Matt 5.6% · guest 94.4%12:00 · Matt 26.9% · guest 73.1%12:00 · Matt 26.9% · guest 73.1%15:00 · Matt 15.3% · guest 84.7%15:00 · Matt 15.3% · guest 84.7%18:00 · Matt 0.4% · guest 99.6%18:00 · Matt 0.4% · guest 99.6%21:00 · Matt 1% · guest 99%21:00 · Matt 1% · guest 99%24:00 · Matt 3.6% · guest 96.4%24:00 · Matt 3.6% · guest 96.4%
Sharpest disagreement ▶ 14:15 Clarifying market awareness versus sales frictionless points

Jeremy politely reframes the host's question about market evangelization, noting that direct need for specific data slivers makes sales instant whereas broad evangelization is much harder.

Hardest push from Matt ▶ 16:34 Host insists on passing microphones for recording

Matt Turck firmly intervenes during audience Q&A to insist that audience members wait for a microphone so their questions are recorded.

Biggest teaching moment ▶ 8:45 Tracking McDonald's expansions via FCC drive-thru licenses

Jeremy illustrates the power of open data discovery by showing how equity analysts can track McDonald's store expansion through drive-thru FCC license filings.

Matt holds his own ▶ 1:15 Host frames event structure around startup growth stages

Matt Turck articulates a clear structural rationale for the evening by grouping speakers across early-stage startup, government analytics, and late-stage institutional perspectives.

the scores for every segment, with the reasoning behind each
ChapterTopicMatt as informed peerGuest teachingGuest disagreementMatt pushing backWhy
The State of Open Data and Enigma Platform Overview 0300 This is a solo presentation segment by Jeremy Bronfman on the state of open data and Enigma platform without host interaction. Jeremy educates the audience on federal open data mandates and how Enigma acquires public records across agencies.
Live Product Demonstration of the Enigma Data Platform 0400 In this solo product demonstration, the host is inactive while Jeremy presents live use cases. Jeremy demonstrates how non-obvious public data, like FCC license filings for drive-thrus, can be used to track McDonald's new store openings.
Fireside Chat and Audience Q&A with Jeremy Bronfman 2301 Matt Turck hosts a supportive fireside chat and facilitates audience Q&A without challenging the guest. Jeremy neutrally answers questions about founding history, front-end hiring, tech stack, and data onboarding timelines.

Statements from this episode (5)

Assertion Supported
Obama mandated federal agencies to release data in machine-readable formats
“The president just came out and basically required all federal agencies to release all their data in the machine readable format.”
Jeremy Bronfman Dec 5, 2013 ▶ 2:21
Insight
Machine-readable government data often meant offline CDs, not internet accessibility
“Machine readable doesn't mean that it's on the internet. It just means that it can be on a CD, ah, and again, there's no way to get visibility or do data, what we call data discovered.”
Jeremy Bronfman Dec 5, 2013 ▶ 3:34
Disclosure
Enigma aggregated 30 billion public records in its database by 2013
“Currently, ah, it's about thirty billion records that we have, and growing, growing very rapidly.”
Jeremy Bronfman Dec 5, 2013 ▶ 4:50
Assertion Contradicted
New McDonald's drive-thrus require FCC licenses, creating trackable alternative data
“Whenever a new McDonald's store opens, they have to file an FCC license for the drive-thru, ah, in order to order.”
Jeremy Bronfman Dec 5, 2013 ▶ 10:07
Insight
NYC consumer startups drove intense competition for front-end developers in 2013
“In New York in general, you find the startup scene is quite consumer oriented, and as a result, there's a lot more competition for front end developers.”
Jeremy Bronfman Dec 5, 2013 ▶ 15:50
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