Dec 5, 2013 · 28m · mad

Joe Lonsdale, Formation 8 // Fireside Chat at Data Driven NYC #20 (Hosted by FirstMark Capital)

Joe Lonsdale · 20m spoken Matt Turck · 5m spoken David Elkins · 11s spoken
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In this fireside chat at Data Driven NYC #20 hosted by FirstMark Capital, Palantir and Addepar co-founder Joe Lonsdale discusses his entrepreneurial journey, the engineering principles driving his enterprise data platforms, and his investment thesis on the 'Smart Enterprise' software wave at Formation 8.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Matt holds 19.4% of the talking time here. How this is scored →

Matt as informed peer 1.8 Guest teaching 2.9 Guest disagreement 0.9 Matt pushing back 0.8
05100:0010:0020:001:00–3:56 · Matt as informed peer 1/10 Joe Lonsdale's Background and PayPal Origins Matt introduces Joe and asks for his personal background story. When Joe asks whether he should cover company details first, Matt gently redirects him to focus strictly on his personal career arc before Joe details early PayPal fraud detection.3:56–12:03 · Matt as informed peer 2/10 Foundations of Addepar and Formation 8 Matt asks if Formation 8 is the largest first-time VC fund, and Joe corrects him by pointing out funds in 1999 were larger. Joe then educates the room on Palantir's dynamic ontology and technical architecture.12:03–17:30 · Matt as informed peer 3/10 Enterprise Sales and Palantir's Growth Strategy Matt asks sharp questions regarding enterprise ROI, customer acquisition, and pilot expansion in conservative industries like Wall Street and government. Joe shares insights into enterprise sales dynamics and navigating internal threat responses.17:30–19:50 · Matt as informed peer 2/10 Addepar's Financial Data Integration and Engineering Culture Matt probes into Addepar's data challenges and team building strategy. Joe explains the messy reality of financial custodian data and the importance of having co-founders who push back on bad ideas.19:50–22:48 · Matt as informed peer 3/10 Formation 8 Thesis: The Smart Enterprise Wave Joe details the Smart Enterprise wave and enterprise network effects. Matt asks a pointed clarifying question distinguishing whether network effects stem from internal organizational knowledge or cross-entity data sharing.22:48–26:42 · Matt as informed peer 2/10 Workflow Replacement and Investment Highlights Matt asks about specific data workflow investments and opens the floor to audience Q&A. An audience member asks about government data sovereignty laws, which Joe answers collaboratively.26:42–28:53 · Matt as informed peer 1/10 Audience Q&A: Palantir Marketing and Fireside Chat Wrap-Up An audience member questions Palantir's early heavy marketing and lavish parties relative to its size. Joe rejects the premise, clarifying that they did almost no marketing for five years and explaining that substance must precede noise.28:53–28:58 · Matt as informed peer 0/10 Fireside Chat Conclusion and Stage Transition Matt briefly thanks Joe and transitions the stage to the upcoming presenters.1:00–3:56 · Guest teaching 3/10 Joe Lonsdale's Background and PayPal Origins Matt introduces Joe and asks for his personal background story. When Joe asks whether he should cover company details first, Matt gently redirects him to focus strictly on his personal career arc before Joe details early PayPal fraud detection.3:56–12:03 · Guest teaching 5/10 Foundations of Addepar and Formation 8 Matt asks if Formation 8 is the largest first-time VC fund, and Joe corrects him by pointing out funds in 1999 were larger. Joe then educates the room on Palantir's dynamic ontology and technical architecture.12:03–17:30 · Guest teaching 4/10 Enterprise Sales and Palantir's Growth Strategy Matt asks sharp questions regarding enterprise ROI, customer acquisition, and pilot expansion in conservative industries like Wall Street and government. Joe shares insights into enterprise sales dynamics and navigating internal threat responses.17:30–19:50 · Guest teaching 2/10 Addepar's Financial Data Integration and Engineering Culture Matt probes into Addepar's data challenges and team building strategy. Joe explains the messy reality of financial custodian data and the importance of having co-founders who push back on bad ideas.19:50–22:48 · Guest teaching 3/10 Formation 8 Thesis: The Smart Enterprise Wave Joe details the Smart Enterprise wave and enterprise network effects. Matt asks a pointed clarifying question distinguishing whether network effects stem from internal organizational knowledge or cross-entity data sharing.22:48–26:42 · Guest teaching 2/10 Workflow Replacement and Investment Highlights Matt asks about specific data workflow investments and opens the floor to audience Q&A. An audience member asks about government data sovereignty laws, which Joe answers collaboratively.26:42–28:53 · Guest teaching 4/10 Audience Q&A: Palantir Marketing and Fireside Chat Wrap-Up An audience member questions Palantir's early heavy marketing and lavish parties relative to its size. Joe rejects the premise, clarifying that they did almost no marketing for five years and explaining that substance must precede noise.28:53–28:58 · Guest teaching 0/10 Fireside Chat Conclusion and Stage Transition Matt briefly thanks Joe and transitions the stage to the upcoming presenters.1:00–3:56 · Guest disagreement 1/10 Joe Lonsdale's Background and PayPal Origins Matt introduces Joe and asks for his personal background story. When Joe asks whether he should cover company details first, Matt gently redirects him to focus strictly on his personal career arc before Joe details early PayPal fraud detection.3:56–12:03 · Guest disagreement 1/10 Foundations of Addepar and Formation 8 Matt asks if Formation 8 is the largest first-time VC fund, and Joe corrects him by pointing out funds in 1999 were larger. Joe then educates the room on Palantir's dynamic ontology and technical architecture.12:03–17:30 · Guest disagreement 1/10 Enterprise Sales and Palantir's Growth Strategy Matt asks sharp questions regarding enterprise ROI, customer acquisition, and pilot expansion in conservative industries like Wall Street and government. Joe shares insights into enterprise sales dynamics and navigating internal threat responses.17:30–19:50 · Guest disagreement 1/10 Addepar's Financial Data Integration and Engineering Culture Matt probes into Addepar's data challenges and team building strategy. Joe explains the messy reality of financial custodian data and the importance of having co-founders who push back on bad ideas.19:50–22:48 · Guest disagreement 0/10 Formation 8 Thesis: The Smart Enterprise Wave Joe details the Smart Enterprise wave and enterprise network effects. Matt asks a pointed clarifying question distinguishing whether network effects stem from internal organizational knowledge or cross-entity data sharing.22:48–26:42 · Guest disagreement 0/10 Workflow Replacement and Investment Highlights Matt asks about specific data workflow investments and opens the floor to audience Q&A. An audience member asks about government data sovereignty laws, which Joe answers collaboratively.26:42–28:53 · Guest disagreement 3/10 Audience Q&A: Palantir Marketing and Fireside Chat Wrap-Up An audience member questions Palantir's early heavy marketing and lavish parties relative to its size. Joe rejects the premise, clarifying that they did almost no marketing for five years and explaining that substance must precede noise.28:53–28:58 · Guest disagreement 0/10 Fireside Chat Conclusion and Stage Transition Matt briefly thanks Joe and transitions the stage to the upcoming presenters.1:00–3:56 · Matt pushing back 2/10 Joe Lonsdale's Background and PayPal Origins Matt introduces Joe and asks for his personal background story. When Joe asks whether he should cover company details first, Matt gently redirects him to focus strictly on his personal career arc before Joe details early PayPal fraud detection.3:56–12:03 · Matt pushing back 1/10 Foundations of Addepar and Formation 8 Matt asks if Formation 8 is the largest first-time VC fund, and Joe corrects him by pointing out funds in 1999 were larger. Joe then educates the room on Palantir's dynamic ontology and technical architecture.12:03–17:30 · Matt pushing back 1/10 Enterprise Sales and Palantir's Growth Strategy Matt asks sharp questions regarding enterprise ROI, customer acquisition, and pilot expansion in conservative industries like Wall Street and government. Joe shares insights into enterprise sales dynamics and navigating internal threat responses.17:30–19:50 · Matt pushing back 1/10 Addepar's Financial Data Integration and Engineering Culture Matt probes into Addepar's data challenges and team building strategy. Joe explains the messy reality of financial custodian data and the importance of having co-founders who push back on bad ideas.19:50–22:48 · Matt pushing back 1/10 Formation 8 Thesis: The Smart Enterprise Wave Joe details the Smart Enterprise wave and enterprise network effects. Matt asks a pointed clarifying question distinguishing whether network effects stem from internal organizational knowledge or cross-entity data sharing.22:48–26:42 · Matt pushing back 0/10 Workflow Replacement and Investment Highlights Matt asks about specific data workflow investments and opens the floor to audience Q&A. An audience member asks about government data sovereignty laws, which Joe answers collaboratively.26:42–28:53 · Matt pushing back 0/10 Audience Q&A: Palantir Marketing and Fireside Chat Wrap-Up An audience member questions Palantir's early heavy marketing and lavish parties relative to its size. Joe rejects the premise, clarifying that they did almost no marketing for five years and explaining that substance must precede noise.28:53–28:58 · Matt pushing back 0/10 Fireside Chat Conclusion and Stage Transition Matt briefly thanks Joe and transitions the stage to the upcoming presenters.

speaking balance: gold is Matt, purple is the guest (3 minute bins)

0:00 · Matt 50.2% · guest 49.8%0:00 · Matt 50.2% · guest 49.8%3:00 · Matt 14.3% · guest 85.7%3:00 · Matt 14.3% · guest 85.7%6:00 · Matt 12.3% · guest 87.7%6:00 · Matt 12.3% · guest 87.7%9:00 · Matt 1.5% · guest 98.5%9:00 · Matt 1.5% · guest 98.5%12:00 · Matt 26.3% · guest 73.7%12:00 · Matt 26.3% · guest 73.7%15:00 · Matt 10.4% · guest 89.6%15:00 · Matt 10.4% · guest 89.6%18:00 · Matt 24.8% · guest 75.2%18:00 · Matt 24.8% · guest 75.2%21:00 · Matt 15.2% · guest 84.8%21:00 · Matt 15.2% · guest 84.8%24:00 · Matt 28.3% · guest 71.7%24:00 · Matt 28.3% · guest 71.7%27:00 · Matt 8.2% · guest 91.8%27:00 · Matt 8.2% · guest 91.8%
Sharpest disagreement ▶ 27:34 Refuting audience premise on lavish marketing

Joe directly pushes back against an audience member's assertion that Palantir spent excessively on parties and marketing early on, insisting that marketing without substance is dangerous.

Hardest push from Matt ▶ 1:30 Host steering guest focus

Matt politely but firmly refuses Joe's suggestion to dive straight into company background, redirecting him to stick to his personal career trajectory first.

Biggest teaching moment ▶ 5:22 Correction on largest VC fund claim

When Matt asks if Formation 8 is the largest first-time VC fund, Joe immediately corrects the host by pointing out that 1999 funds were larger.

Matt holds his own ▶ 21:55 Sharpening the network effect mechanism

Matt demonstrates industry knowledge by pressing Joe to clarify whether his enterprise network effect thesis relies on internal organizational workflow or external data sharing.

the scores for every segment, with the reasoning behind each
ChapterTopicMatt as informed peerGuest teachingGuest disagreementMatt pushing backWhy
Joe Lonsdale's Background and PayPal Origins 1312 Matt introduces Joe and asks for his personal background story. When Joe asks whether he should cover company details first, Matt gently redirects him to focus strictly on his personal career arc before Joe details early PayPal fraud detection.
Foundations of Addepar and Formation 8 2511 Matt asks if Formation 8 is the largest first-time VC fund, and Joe corrects him by pointing out funds in 1999 were larger. Joe then educates the room on Palantir's dynamic ontology and technical architecture.
Enterprise Sales and Palantir's Growth Strategy 3411 Matt asks sharp questions regarding enterprise ROI, customer acquisition, and pilot expansion in conservative industries like Wall Street and government. Joe shares insights into enterprise sales dynamics and navigating internal threat responses.
Addepar's Financial Data Integration and Engineering Culture 2211 Matt probes into Addepar's data challenges and team building strategy. Joe explains the messy reality of financial custodian data and the importance of having co-founders who push back on bad ideas.
Formation 8 Thesis: The Smart Enterprise Wave 3301 Joe details the Smart Enterprise wave and enterprise network effects. Matt asks a pointed clarifying question distinguishing whether network effects stem from internal organizational knowledge or cross-entity data sharing.
Workflow Replacement and Investment Highlights 2200 Matt asks about specific data workflow investments and opens the floor to audience Q&A. An audience member asks about government data sovereignty laws, which Joe answers collaboratively.
Audience Q&A: Palantir Marketing and Fireside Chat Wrap-Up 1430 An audience member questions Palantir's early heavy marketing and lavish parties relative to its size. Joe rejects the premise, clarifying that they did almost no marketing for five years and explaining that substance must precede noise.
Fireside Chat Conclusion and Stage Transition 0000 Matt briefly thanks Joe and transitions the stage to the upcoming presenters.

Statements from this episode (20)

Assertion Not checkable as stated
Lonsdale: PayPal alumni have started about 17 successful companies
“I guess there's like 17 or so companies now that my colleagues have started that have done quite well out of PayPal.”
Joe Lonsdale Dec 5, 2013 ▶ 1:58
Assertion Not checkable as stated
Lonsdale: Combining AI with human investigators cut PayPal fraud by 90%
“We had, like, a 120 investigators using technology, ah, to see what was going on, along with the AI. And that combination cut down the fall by 90%”
Joe Lonsdale Dec 5, 2013 ▶ 2:44
Assertion Not publicly verifiable
Joe Lonsdale: Commercial business makes up about half of Palantir
“I started the finance side of Palantir, which became the commercial side, which is about half of Palantir's business now”
Joe Lonsdale Dec 5, 2013 ▶ 3:59
Assertion Not checkable as stated
Joe Lonsdale: $20B spent annually on wealth management technology
“There's about twenty billion dollars a year spent on private wealth management technology,”
Joe Lonsdale Dec 5, 2013 ▶ 4:14
Assertion Partly supported
Lonsdale: Palantir has roughly 1,500 employees across 18 global offices
“Palantir has about, I guess, 1500 people and 18 offices around the world. It's like half in global defense of about 18 countries, I guess where it's working in defense and intelligence, and it's working about half in finance and other commercial areas now.”
Joe Lonsdale Dec 5, 2013 ▶ 6:28
Assertion Partly supported
Lonsdale: US government spends $45B annually gathering intelligence data
“The government, for example, spends, like, I think, forty-five billion dollars a year now gathering data for intelligence and defense purposes.”
Joe Lonsdale Dec 5, 2013 ▶ 9:30
Insight
Lonsdale: Enterprise startups need older leaders for institutional sales
“You do have to include like older people probably for these institutional sales and who actually have a big role in the company. Otherwise they don't take you seriously.”
Joe Lonsdale Dec 5, 2013 ▶ 14:34
Insight
Lonsdale: Enterprise startups cannot win giant contracts immediately
“You can never really get the giant contract at first. Whenever you're starting these companies, you, like, get really excited because there's, like, this, like, big contract you're going after, and in my experience, that never happens. It's always, like, a lit…”
Joe Lonsdale Dec 5, 2013 ▶ 14:51
Insight
Lonsdale: Startups must be an order of magnitude better than IBM
“It has to be something that they desperately need, and it has to be an order of magnitude better if you're a small company. You can't just come in and have a slightly better solution than IBM and then somehow win an RFP. It just, it never works.”
Joe Lonsdale Dec 5, 2013 ▶ 15:43
Assertion Not checkable as stated
Lonsdale: Palantir won a $100M contract replacing a $500M banking system
“We eventually were able to get, get past that and, you know, charge a hundred million dollars for something that would have cost five hundred million dollars, and that, but that was like multiple years into it before you can get contracts that size.”
Joe Lonsdale Dec 5, 2013 ▶ 17:21
Disclosure
Lonsdale: Building Addepar's core platform took three years and 30-40 engineers
“I thought this was going to be actually relatively easy after the Palantir stuff. It turns out it took us about three years with a team of, like, you know, 30 or 40 really talented, you know, product engineer people to get, like, the basic systems to work at t…”
Joe Lonsdale Dec 5, 2013 ▶ 18:07
Disclosure
Lonsdale avoids poaching Palantir talent until the company's growth slows
“I, I'm not poaching from Palantir yet. I always told Palantir, if they stop growing really quickly, I'm going to take their best guys, but I can't do that yet.”
Joe Lonsdale Dec 5, 2013 ▶ 19:06
Insight
Lonsdale: 80% of top tech talent comes from 20 universities
“Yeah, I think there's like, 20 top tech schools that were like, 80% of the talent comes from,”
Joe Lonsdale Dec 5, 2013 ▶ 19:16
Assertion Not checkable as stated
Lonsdale: Palantir replaced a 1979 legacy system at a bank
“When Palantir went into one of the banks, we actually replaced one system from 1979.”
Joe Lonsdale Dec 5, 2013 ▶ 20:31
Assertion Contradicted
Lonsdale: Over 1,000 partners are building on Palantir's platform
“I think there's over a thousand partners now, actually, building on top of Palance here”
Joe Lonsdale Dec 5, 2013 ▶ 22:23
Insight
Joe Lonsdale: The best data startups replace existing, budgeted enterprise workflows
“The data companies I tend to be most excited about, Are the ones that are focused on, I guess, focused on, like, replacing a specific workflow. So it's like, there's something that people are already doing in industry and are already budgeted towards, or that …”
Joe Lonsdale Dec 5, 2013 ▶ 23:15
Assertion Supported
Lonsdale: Palantir built internal clouds in 2005 for government requirements
“Palantir in 2005 had to create the concept of an internal cloud because basically that's the only way to make it work for governments because they're not willing to use the external clouds.”
Joe Lonsdale Dec 5, 2013 ▶ 24:48
Opinion
Lonsdale: Tel Aviv and Seoul are top international tech innovation hubs
“If you're gonna go outside of the U.S., I think probably Tel Aviv and Seoul are the two strongest innovative areas in my opinion from what I've seen.”
Joe Lonsdale Dec 5, 2013 ▶ 25:51
Assertion Not checkable as stated
Lonsdale: Palantir did almost no marketing in its first five years
“So, I think that, I actually think that for the first five years, we almost, did almost none of that.”
Joe Lonsdale Dec 5, 2013 ▶ 27:34
Assertion Not checkable as stated
Lonsdale: Pentagon subway ads provided top ROI for early Palantir marketing
“And I think probably one of the best ROIs was, like, renting out, like, all of, like, the subway ads around the Pentagon or something.”
Joe Lonsdale Dec 5, 2013 ▶ 28:02
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