Lonsdale: Pentagon subway ads provided top ROI for early Palantir marketing
Joe Lonsdale · Joe Lonsdale, Formation 8 // Fireside Chat at Data Driven NYC #20 (Hosted by FirstMark Capital) · Dec 5, 2013 · at 28:02
Joe Lonsdale, co-founder of Palantir, reflects on early targeted advertising efforts in D.C. during a fireside chat at Data Driven NYC.
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“And I think probably one of the best ROIs was, like, renting out, like, all of, like, the subway ads around the Pentagon or something.”
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