Mar 9, 2023 · 26m · mad

Build Fast APIs Faster Over Data at Scale | Tinybird Founder & CEO Jorge Gomez Sancha

Jorge Gomez Sancha · 23m spoken Matt Turck · 20s spoken
0:00 / 0:00
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In this presentation at Data Driven NYC, Tinybird Founder and CEO Jorge Gomez Sancha introduces Tinybird, a serverless platform built on ClickHouse that allows engineering teams to transform live streaming data into low-latency REST APIs using SQL. Sancha demonstrates real-time Kafka ingestion, time series exploration, and developer workflows while highlighting enterprise case studies like Vercel and Canva.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Matt holds 1.4% of the talking time here. How this is scored →

Matt as informed peer 0.3 Guest teaching 1.7 Guest disagreement 0.3 Matt pushing back 0.3
05100:0010:0020:000:11–3:49 · Matt as informed peer 0/10 Core Philosophy: Why Speed and Developer Experience Win Solo monologue where Jorge outlines Tinybird's core philosophy around speed and developer experience winning over raw infrastructure management. Host is absent during this presentation segment. Jorge challenges traditional tooling norms by contrasting simple SaaS tools against heavy infrastructure.3:49–6:24 · Matt as informed peer 0/10 Paradigm Shift: Right Tool for the Right Job Monologue detailing the fragmentation of the modern data stack and introducing Tinybird's SQL and ClickHouse-backed serverless architecture. The host does not speak or engage during this monologue section.6:24–11:35 · Matt as informed peer 0/10 Introducing Tinybird Architecture and Simplified Workflows Live technical demo of Kafka ingestion and query piping in the Tinybird UI. Monologue format with no host interaction.11:35–18:22 · Matt as informed peer 0/10 Live Demo Part 2: Time Series Data Exploration Monologue presentation continuing the live demo by constructing time-series visualizations and parameterized REST API endpoints in SQL. Host is inactive.18:22–23:08 · Matt as informed peer 0/10 Live Demo Part 4: Developer Workflow with the Tinybird CLI Jorge completes the live demo via CLI and reviews enterprise case studies like Vercel and Canva. Monologue presentation without host input.23:08–26:44 · Matt as informed peer 2/10 Audience Q&A and Company Background Interactive Q&A section where an audience member and host Matt Turck ask questions. Matt gently probes Jorge on the distinction between real-time personalization paradigms, prompting Jorge to humorously admit his team needs better naming. Matt also demonstrates background knowledge regarding Tinybird's origin in Spain and transition to the US.0:11–3:49 · Guest teaching 2/10 Core Philosophy: Why Speed and Developer Experience Win Solo monologue where Jorge outlines Tinybird's core philosophy around speed and developer experience winning over raw infrastructure management. Host is absent during this presentation segment. Jorge challenges traditional tooling norms by contrasting simple SaaS tools against heavy infrastructure.3:49–6:24 · Guest teaching 2/10 Paradigm Shift: Right Tool for the Right Job Monologue detailing the fragmentation of the modern data stack and introducing Tinybird's SQL and ClickHouse-backed serverless architecture. The host does not speak or engage during this monologue section.6:24–11:35 · Guest teaching 1/10 Introducing Tinybird Architecture and Simplified Workflows Live technical demo of Kafka ingestion and query piping in the Tinybird UI. Monologue format with no host interaction.11:35–18:22 · Guest teaching 1/10 Live Demo Part 2: Time Series Data Exploration Monologue presentation continuing the live demo by constructing time-series visualizations and parameterized REST API endpoints in SQL. Host is inactive.18:22–23:08 · Guest teaching 1/10 Live Demo Part 4: Developer Workflow with the Tinybird CLI Jorge completes the live demo via CLI and reviews enterprise case studies like Vercel and Canva. Monologue presentation without host input.23:08–26:44 · Guest teaching 3/10 Audience Q&A and Company Background Interactive Q&A section where an audience member and host Matt Turck ask questions. Matt gently probes Jorge on the distinction between real-time personalization paradigms, prompting Jorge to humorously admit his team needs better naming. Matt also demonstrates background knowledge regarding Tinybird's origin in Spain and transition to the US.0:11–3:49 · Guest disagreement 1/10 Core Philosophy: Why Speed and Developer Experience Win Solo monologue where Jorge outlines Tinybird's core philosophy around speed and developer experience winning over raw infrastructure management. Host is absent during this presentation segment. Jorge challenges traditional tooling norms by contrasting simple SaaS tools against heavy infrastructure.3:49–6:24 · Guest disagreement 0/10 Paradigm Shift: Right Tool for the Right Job Monologue detailing the fragmentation of the modern data stack and introducing Tinybird's SQL and ClickHouse-backed serverless architecture. The host does not speak or engage during this monologue section.6:24–11:35 · Guest disagreement 0/10 Introducing Tinybird Architecture and Simplified Workflows Live technical demo of Kafka ingestion and query piping in the Tinybird UI. Monologue format with no host interaction.11:35–18:22 · Guest disagreement 0/10 Live Demo Part 2: Time Series Data Exploration Monologue presentation continuing the live demo by constructing time-series visualizations and parameterized REST API endpoints in SQL. Host is inactive.18:22–23:08 · Guest disagreement 0/10 Live Demo Part 4: Developer Workflow with the Tinybird CLI Jorge completes the live demo via CLI and reviews enterprise case studies like Vercel and Canva. Monologue presentation without host input.23:08–26:44 · Guest disagreement 1/10 Audience Q&A and Company Background Interactive Q&A section where an audience member and host Matt Turck ask questions. Matt gently probes Jorge on the distinction between real-time personalization paradigms, prompting Jorge to humorously admit his team needs better naming. Matt also demonstrates background knowledge regarding Tinybird's origin in Spain and transition to the US.0:11–3:49 · Matt pushing back 0/10 Core Philosophy: Why Speed and Developer Experience Win Solo monologue where Jorge outlines Tinybird's core philosophy around speed and developer experience winning over raw infrastructure management. Host is absent during this presentation segment. Jorge challenges traditional tooling norms by contrasting simple SaaS tools against heavy infrastructure.3:49–6:24 · Matt pushing back 0/10 Paradigm Shift: Right Tool for the Right Job Monologue detailing the fragmentation of the modern data stack and introducing Tinybird's SQL and ClickHouse-backed serverless architecture. The host does not speak or engage during this monologue section.6:24–11:35 · Matt pushing back 0/10 Introducing Tinybird Architecture and Simplified Workflows Live technical demo of Kafka ingestion and query piping in the Tinybird UI. Monologue format with no host interaction.11:35–18:22 · Matt pushing back 0/10 Live Demo Part 2: Time Series Data Exploration Monologue presentation continuing the live demo by constructing time-series visualizations and parameterized REST API endpoints in SQL. Host is inactive.18:22–23:08 · Matt pushing back 0/10 Live Demo Part 4: Developer Workflow with the Tinybird CLI Jorge completes the live demo via CLI and reviews enterprise case studies like Vercel and Canva. Monologue presentation without host input.23:08–26:44 · Matt pushing back 2/10 Audience Q&A and Company Background Interactive Q&A section where an audience member and host Matt Turck ask questions. Matt gently probes Jorge on the distinction between real-time personalization paradigms, prompting Jorge to humorously admit his team needs better naming. Matt also demonstrates background knowledge regarding Tinybird's origin in Spain and transition to the US.

speaking balance: gold is Matt, purple is the guest (3 minute bins)

0:00 · Matt 0% · guest 100%0:00 · Matt 0% · guest 100%3:00 · Matt 0% · guest 100%3:00 · Matt 0% · guest 100%6:00 · Matt 0% · guest 100%6:00 · Matt 0% · guest 100%9:00 · Matt 0% · guest 100%9:00 · Matt 0% · guest 100%12:00 · Matt 0% · guest 100%12:00 · Matt 0% · guest 100%15:00 · Matt 0% · guest 100%15:00 · Matt 0% · guest 100%18:00 · Matt 0% · guest 100%18:00 · Matt 0% · guest 100%21:00 · Matt 6.5% · guest 93.5%21:00 · Matt 6.5% · guest 93.5%24:00 · Matt 6.7% · guest 93.3%24:00 · Matt 6.7% · guest 93.3%
Sharpest disagreement ▶ 3:35 Rejecting heavy traditional data stack components

Jorge assertively rejects using ClickHouse, ElasticSearch, or standard data warehouses directly, claiming developers only need higher-level abstractions like Algolia, Vercel, or Tinybird.

Hardest push from Matt ▶ 25:05 Challenging guest on terminology

Matt presses Jorge on what he calls the second personalization flavor, leading Jorge to concede that their current product naming strategy could be clearer.

Biggest teaching moment ▶ 23:43 Explaining offline vs live vector personalization

Jorge educates the audience on the distinction between using Tinybird purely as a publication layer versus computing real-time user intent vectors on incoming streams.

Matt holds his own ▶ 25:35 Citing company relocation timeline

Matt demonstrates contextual knowledge of Tinybird's corporate trajectory by citing their relocation from Spain to the US about a year prior.

the scores for every segment, with the reasoning behind each
ChapterTopicMatt as informed peerGuest teachingGuest disagreementMatt pushing backWhy
Core Philosophy: Why Speed and Developer Experience Win 0210 Solo monologue where Jorge outlines Tinybird's core philosophy around speed and developer experience winning over raw infrastructure management. Host is absent during this presentation segment. Jorge challenges traditional tooling norms by contrasting simple SaaS tools against heavy infrastructure.
Paradigm Shift: Right Tool for the Right Job 0200 Monologue detailing the fragmentation of the modern data stack and introducing Tinybird's SQL and ClickHouse-backed serverless architecture. The host does not speak or engage during this monologue section.
Introducing Tinybird Architecture and Simplified Workflows 0100 Live technical demo of Kafka ingestion and query piping in the Tinybird UI. Monologue format with no host interaction.
Live Demo Part 2: Time Series Data Exploration 0100 Monologue presentation continuing the live demo by constructing time-series visualizations and parameterized REST API endpoints in SQL. Host is inactive.
Live Demo Part 4: Developer Workflow with the Tinybird CLI 0100 Jorge completes the live demo via CLI and reviews enterprise case studies like Vercel and Canva. Monologue presentation without host input.
Audience Q&A and Company Background 2312 Interactive Q&A section where an audience member and host Matt Turck ask questions. Matt gently probes Jorge on the distinction between real-time personalization paradigms, prompting Jorge to humorously admit his team needs better naming. Matt also demonstrates background knowledge regarding Tinybird's origin in Spain and transition to the US.

Statements from this episode (7)

Assertion Not checkable as stated
Reducing database query latency to 100ms cuts infrastructure requirements 10x
“If you think about queries that take 1:02 each, if you had to do 1000 queries per second, that means you need a thousand CPU cores to get all of those queries through. If you manage to get those in a hundred milliseconds, you need 10 times less the infrastruct…”
Jorge Gomez Sancha Mar 9, 2023 ▶ 1:13
Opinion
Developers building search should consider Algolia over Elasticsearch
“So, to build search, you don't necessarily need elastic search. You maybe need Algolia. If that's what you're looking for, and you're focusing on building great search, you don't have to build everything around what you need in order to operate a complete sear…”
Jorge Gomez Sancha Mar 9, 2023 ▶ 3:49
Opinion
Vercel is a better option than AWS EC2 for rapid deployment
“To deploy applications, you might not need EC two. You might need Vercel. If you want to develop faster, if you want to remove handoffs from the process and you want to get to the market faster that's probably a better option.”
Jorge Gomez Sancha Mar 9, 2023 ▶ 4:09
Opinion
The modern data stack is fragmented and ill-suited for real-time data
“The modern data stack is incredibly fragmented and is not well suited for real time Use cases when you want to work with fresh data and you want to do it at scale.”
Jorge Gomez Sancha Mar 9, 2023 ▶ 5:24
Assertion Supported
Tinybird's real-time analytics architecture is built on top of ClickHouse
“We're built over ClickHouse.”
Jorge Gomez Sancha Mar 9, 2023 ▶ 6:52
Assertion Supported
Vercel ingests Next.js telemetry into Tinybird to power Vercel Analytics
“They started by building Vercel Analytics which is their user-facing dashboards. All of the telemetry coming from Next.js gets ingested into Tiny Bird in real time, and then they create API endpoints that they consume from their application so that their users…”
Jorge Gomez Sancha Mar 9, 2023 ▶ 20:42
Assertion Not checkable as stated
Canva is building user video insights on top of Tinybird
“And another one that more recent one is Canva, which are building a video insights for the users on, on top of tiny bird.”
Jorge Gomez Sancha Mar 9, 2023 ▶ 22:47
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