Feb 1, 2024 · 41m · mad

How Nomic AI Is Driving The Open Source Revolution

Brandon Duderstadt · 21m spoken Matt Turck · 9m spoken Zach Nussbaum · 8m spoken
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In this episode of The MAD Podcast, host Matt Turck interviews Nomic AI founders Brandon Duderstadt and Zach Nussbaum as they unveil Nomic Embed and discuss their mission to democratize artificial intelligence through open-source models, data visualization, and fully auditable datasets.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Matt holds 23.3% of the talking time here. How this is scored →

Matt as informed peer 4.1 Guest teaching 3.1 Guest disagreement 1.7 Matt pushing back 1.9
05100:0015:0030:002:03–5:13 · Matt as informed peer 3/10 Founding Nomic AI and Academic Dropout Stories Matt shares a VC heuristic about PhD dropouts, while Brandon gently clarifies a factual mix-up regarding who dropped out of NYU versus Johns Hopkins.5:13–8:54 · Matt as informed peer 2/10 Academia to Industry Flight and GPT4All Origins Brandon pushes back on Matt's assumption that GPT4All was merely a weekend success, detailing how a year of underlying Atlas development laid the groundwork.8:54–13:05 · Matt as informed peer 4/10 Defining GPT4All and the Open-Source Ecosystem Matt asks for a layman definition of quantization and accurately summarizes it as model weight compression, demonstrating good intuitive understanding.13:05–16:17 · Matt as informed peer 2/10 Health and Vibrancy of Open-Source AI Matt jokes about VC funding actually helping open source development and asks Brandon about their hands-on contribution to llama.cpp.16:17–22:05 · Matt as informed peer 5/10 Exploring Nomic Atlas and Business Strategy Matt poses a sharp go-to-market question distinguishing open-source community traction from enterprise monetization strategies.22:05–27:26 · Matt as informed peer 6/10 Announcement and Details of Nomic Embed Matt demonstrates industry knowledge by citing past interviews with vector database CEOs who previously treated embeddings as a solved problem.27:26–31:29 · Matt as informed peer 6/10 Demystifying RAG and the Importance of Open Data Matt directly challenges prevailing industry habits by asking if withholding training datasets is open-washing marketing rather than true open source.31:29–36:39 · Matt as informed peer 4/10 Benchmarking Standards and Product Ecosystem Vision Matt asks about benchmark gaming practices and probes how Nomic integrates three distinct offerings into a coherent long-term strategy.36:39–39:24 · Matt as informed peer 5/10 Building an AI Startup in New York City Matt rejects Brandon's anti-San Francisco framing as unnecessary zero-sum thinking, while Brandon explicitly shuts down Matt's generative versus classical AI question as a false dichotomy.2:03–5:13 · Guest teaching 2/10 Founding Nomic AI and Academic Dropout Stories Matt shares a VC heuristic about PhD dropouts, while Brandon gently clarifies a factual mix-up regarding who dropped out of NYU versus Johns Hopkins.5:13–8:54 · Guest teaching 4/10 Academia to Industry Flight and GPT4All Origins Brandon pushes back on Matt's assumption that GPT4All was merely a weekend success, detailing how a year of underlying Atlas development laid the groundwork.8:54–13:05 · Guest teaching 3/10 Defining GPT4All and the Open-Source Ecosystem Matt asks for a layman definition of quantization and accurately summarizes it as model weight compression, demonstrating good intuitive understanding.13:05–16:17 · Guest teaching 2/10 Health and Vibrancy of Open-Source AI Matt jokes about VC funding actually helping open source development and asks Brandon about their hands-on contribution to llama.cpp.16:17–22:05 · Guest teaching 3/10 Exploring Nomic Atlas and Business Strategy Matt poses a sharp go-to-market question distinguishing open-source community traction from enterprise monetization strategies.22:05–27:26 · Guest teaching 3/10 Announcement and Details of Nomic Embed Matt demonstrates industry knowledge by citing past interviews with vector database CEOs who previously treated embeddings as a solved problem.27:26–31:29 · Guest teaching 3/10 Demystifying RAG and the Importance of Open Data Matt directly challenges prevailing industry habits by asking if withholding training datasets is open-washing marketing rather than true open source.31:29–36:39 · Guest teaching 3/10 Benchmarking Standards and Product Ecosystem Vision Matt asks about benchmark gaming practices and probes how Nomic integrates three distinct offerings into a coherent long-term strategy.36:39–39:24 · Guest teaching 5/10 Building an AI Startup in New York City Matt rejects Brandon's anti-San Francisco framing as unnecessary zero-sum thinking, while Brandon explicitly shuts down Matt's generative versus classical AI question as a false dichotomy.2:03–5:13 · Guest disagreement 1/10 Founding Nomic AI and Academic Dropout Stories Matt shares a VC heuristic about PhD dropouts, while Brandon gently clarifies a factual mix-up regarding who dropped out of NYU versus Johns Hopkins.5:13–8:54 · Guest disagreement 2/10 Academia to Industry Flight and GPT4All Origins Brandon pushes back on Matt's assumption that GPT4All was merely a weekend success, detailing how a year of underlying Atlas development laid the groundwork.8:54–13:05 · Guest disagreement 1/10 Defining GPT4All and the Open-Source Ecosystem Matt asks for a layman definition of quantization and accurately summarizes it as model weight compression, demonstrating good intuitive understanding.13:05–16:17 · Guest disagreement 1/10 Health and Vibrancy of Open-Source AI Matt jokes about VC funding actually helping open source development and asks Brandon about their hands-on contribution to llama.cpp.16:17–22:05 · Guest disagreement 1/10 Exploring Nomic Atlas and Business Strategy Matt poses a sharp go-to-market question distinguishing open-source community traction from enterprise monetization strategies.22:05–27:26 · Guest disagreement 1/10 Announcement and Details of Nomic Embed Matt demonstrates industry knowledge by citing past interviews with vector database CEOs who previously treated embeddings as a solved problem.27:26–31:29 · Guest disagreement 1/10 Demystifying RAG and the Importance of Open Data Matt directly challenges prevailing industry habits by asking if withholding training datasets is open-washing marketing rather than true open source.31:29–36:39 · Guest disagreement 1/10 Benchmarking Standards and Product Ecosystem Vision Matt asks about benchmark gaming practices and probes how Nomic integrates three distinct offerings into a coherent long-term strategy.36:39–39:24 · Guest disagreement 6/10 Building an AI Startup in New York City Matt rejects Brandon's anti-San Francisco framing as unnecessary zero-sum thinking, while Brandon explicitly shuts down Matt's generative versus classical AI question as a false dichotomy.2:03–5:13 · Matt pushing back 1/10 Founding Nomic AI and Academic Dropout Stories Matt shares a VC heuristic about PhD dropouts, while Brandon gently clarifies a factual mix-up regarding who dropped out of NYU versus Johns Hopkins.5:13–8:54 · Matt pushing back 1/10 Academia to Industry Flight and GPT4All Origins Brandon pushes back on Matt's assumption that GPT4All was merely a weekend success, detailing how a year of underlying Atlas development laid the groundwork.8:54–13:05 · Matt pushing back 1/10 Defining GPT4All and the Open-Source Ecosystem Matt asks for a layman definition of quantization and accurately summarizes it as model weight compression, demonstrating good intuitive understanding.13:05–16:17 · Matt pushing back 1/10 Health and Vibrancy of Open-Source AI Matt jokes about VC funding actually helping open source development and asks Brandon about their hands-on contribution to llama.cpp.16:17–22:05 · Matt pushing back 1/10 Exploring Nomic Atlas and Business Strategy Matt poses a sharp go-to-market question distinguishing open-source community traction from enterprise monetization strategies.22:05–27:26 · Matt pushing back 2/10 Announcement and Details of Nomic Embed Matt demonstrates industry knowledge by citing past interviews with vector database CEOs who previously treated embeddings as a solved problem.27:26–31:29 · Matt pushing back 4/10 Demystifying RAG and the Importance of Open Data Matt directly challenges prevailing industry habits by asking if withholding training datasets is open-washing marketing rather than true open source.31:29–36:39 · Matt pushing back 1/10 Benchmarking Standards and Product Ecosystem Vision Matt asks about benchmark gaming practices and probes how Nomic integrates three distinct offerings into a coherent long-term strategy.36:39–39:24 · Matt pushing back 5/10 Building an AI Startup in New York City Matt rejects Brandon's anti-San Francisco framing as unnecessary zero-sum thinking, while Brandon explicitly shuts down Matt's generative versus classical AI question as a false dichotomy.

speaking balance: gold is Matt, purple is the guest (3 minute bins)

0:00 · Matt 30.2% · guest 69.8%0:00 · Matt 30.2% · guest 69.8%3:00 · Matt 19.2% · guest 80.8%3:00 · Matt 19.2% · guest 80.8%6:00 · Matt 33.7% · guest 66.3%6:00 · Matt 33.7% · guest 66.3%9:00 · Matt 18.9% · guest 81.1%9:00 · Matt 18.9% · guest 81.1%12:00 · Matt 17.3% · guest 82.7%12:00 · Matt 17.3% · guest 82.7%15:00 · Matt 8.4% · guest 91.6%15:00 · Matt 8.4% · guest 91.6%18:00 · Matt 22.1% · guest 77.9%18:00 · Matt 22.1% · guest 77.9%21:00 · Matt 25.9% · guest 74.1%21:00 · Matt 25.9% · guest 74.1%24:00 · Matt 20.1% · guest 79.9%24:00 · Matt 20.1% · guest 79.9%27:00 · Matt 12% · guest 88%27:00 · Matt 12% · guest 88%30:00 · Matt 14.4% · guest 85.6%30:00 · Matt 14.4% · guest 85.6%33:00 · Matt 27.7% · guest 72.3%33:00 · Matt 27.7% · guest 72.3%36:00 · Matt 25.8% · guest 74.2%36:00 · Matt 25.8% · guest 74.2%39:00 · Matt 51.6% · guest 48.4%39:00 · Matt 51.6% · guest 48.4%
Sharpest disagreement ▶ 41:15 Brandon rejects host's AI talent categorization

Brandon explicitly rejects Matt's distinction between classic AI engineers and generative AI native talent, declaring the premise a false dichotomy.

Hardest push from Matt ▶ 38:56 Matt pushes back against SF vs NYC rivalry narrative

Matt refuses Brandon's critical framing of San Francisco's tech scene, asserting that startup ecosystems do not need to be viewed as a zero-sum contest.

Biggest teaching moment ▶ 6:33 Brandon corrects the overnight success myth

Brandon educates Matt on the reality of model building, explaining that GPT4All's rapid success was actually supported by a year of foundational work on Nomic Atlas.

Matt holds his own ▶ 23:45 Matt references past vector database founder interviews

Matt demonstrates deep industry domain knowledge by recalling previous podcast conversations with vector database CEOs who framed text embeddings as a solved issue.

the scores for every segment, with the reasoning behind each
ChapterTopicMatt as informed peerGuest teachingGuest disagreementMatt pushing backWhy
Founding Nomic AI and Academic Dropout Stories 3211 Matt shares a VC heuristic about PhD dropouts, while Brandon gently clarifies a factual mix-up regarding who dropped out of NYU versus Johns Hopkins.
Academia to Industry Flight and GPT4All Origins 2421 Brandon pushes back on Matt's assumption that GPT4All was merely a weekend success, detailing how a year of underlying Atlas development laid the groundwork.
Defining GPT4All and the Open-Source Ecosystem 4311 Matt asks for a layman definition of quantization and accurately summarizes it as model weight compression, demonstrating good intuitive understanding.
Health and Vibrancy of Open-Source AI 2211 Matt jokes about VC funding actually helping open source development and asks Brandon about their hands-on contribution to llama.cpp.
Exploring Nomic Atlas and Business Strategy 5311 Matt poses a sharp go-to-market question distinguishing open-source community traction from enterprise monetization strategies.
Announcement and Details of Nomic Embed 6312 Matt demonstrates industry knowledge by citing past interviews with vector database CEOs who previously treated embeddings as a solved problem.
Demystifying RAG and the Importance of Open Data 6314 Matt directly challenges prevailing industry habits by asking if withholding training datasets is open-washing marketing rather than true open source.
Benchmarking Standards and Product Ecosystem Vision 4311 Matt asks about benchmark gaming practices and probes how Nomic integrates three distinct offerings into a coherent long-term strategy.
Building an AI Startup in New York City 5565 Matt rejects Brandon's anti-San Francisco framing as unnecessary zero-sum thinking, while Brandon explicitly shuts down Matt's generative versus classical AI question as a false dichotomy.

Statements from this episode (16)

Insight
Duderstadt: Dataset curation unlocks AI model utility in high-stakes domains
“When you're working in these domains that are, you know, like defense and medicine and finance, where it's like super high impact and you really have a vested interest in your models being right, you start to learn very quickly that a lot of the A lot of the u…”
Brandon Duderstadt Feb 1, 2024 ▶ 2:15
Insight
Turck: PhD dropouts make strong startup founders due to intellectual impatience
“I think that's a really interesting it's a really interesting pattern that I've seen across many founders to be PhD dropout. So meaning having the fundamental intellectual caliber and intellectual curiosity of doing your PhD, but not the patience of lasting th…”
Matt Turck Feb 1, 2024 ▶ 4:52
Assertion Not checkable as stated
Duderstadt: GPU scarcity in academia is driving talent flight to industry
“And even nowadays, like, you know, it's increasingly hard to get those GPUs in academic positions. And so it's making increasing amounts of sense for, I think the flight that we're seeing from academia to industry.”
Brandon Duderstadt Feb 1, 2024 ▶ 5:53
Opinion
Nussbaum: Accessibility drove GPT4All's success more than model quality
“I think the access part of it was the bigger part versus the actual model itself. Like the model itself at the end of the day, like there would suddenly trade a better model like the next week or the next month or something. And there's been many iterations of…”
Zach Nussbaum Feb 1, 2024 ▶ 8:28
Assertion Not checkable as stated
Duderstadt: Mistral 7B 4-bit fine-tuned on OpenOrca is GPT4All's top model
“I think the most popular model right now is Mistral-Seven-B quantized to four-bit precision fine-tuned on the open ORCA dataset set..”
Brandon Duderstadt Feb 1, 2024 ▶ 11:55
Disclosure
Duderstadt: Nomic AI hires full-time staff to work on llama.cpp
“We've been able to actually, like, bring staff on full time to work on things like improving lawless CPP.”
Brandon Duderstadt Feb 1, 2024 ▶ 15:19
Insight
Duderstadt: Spatial scatter plots excel at AI debugging because errors cluster spatially
“What we found is this sort of layout is particularly useful for debugging AI models because their errors tend to pop up in like localized regions of it.”
Brandon Duderstadt Feb 1, 2024 ▶ 17:38
Disclosure
Duderstadt: Nomic's enterprise sales funnel is literally Twitter, Discord, then sales
“Our sales funnel is literally like Twitter to discord to enterprise sale.”
Brandon Duderstadt Feb 1, 2024 ▶ 20:17
Assertion Supported
Nussbaum: Nomic Embed is first open long-context embedder beating OpenAI Ada
“So we're launching Gnomec Embed is the first open source reproducible long context text embedder that beats OpenAI ADA as well.”
Zach Nussbaum Feb 1, 2024 ▶ 22:06
Disclosure
Duderstadt: Nomic releases Nomic Embed model weights and curated training dataset
“Is we're not just releasing the model weights. We're releasing the data set that Zach spent all of his time curating.”
Brandon Duderstadt Feb 1, 2024 ▶ 29:23
Assertion Contradicted
Duderstadt: No top benchmark AI embedding models release their datasets
“And as far as we're aware, none of the other, you know, top models on any of these benchmarks have gone out and released their data sets.”
Brandon Duderstadt Feb 1, 2024 ▶ 29:41
Insight
Duderstadt: Training data is almost always the secret sauce of AI models
“The data is often the secret sauce. Like when people talk about like, oh, what is the secret sauce of your AI model? It's almost always the data.”
Brandon Duderstadt Feb 1, 2024 ▶ 30:20
Opinion
Duderstadt: Unequal access from market consolidation is the top AI risk
“What I would say the number one risk of this technology is, which is the sort of unequal access element to it. Like the version of the world that I fear most is like, there's two or three mega companies that like lock everything down in like the early days.”
Brandon Duderstadt Feb 1, 2024 ▶ 35:53
Prediction Not checkable as stated
Duderstadt: New York is a strong candidate for global AI nexus
“If I were to bet on where like the global nexus necessarily would be, like if you're accounting for the fact that like, you know, there are things happening outside of the US, I think New York is a very strong candidate.”
Brandon Duderstadt Feb 1, 2024 ▶ 38:42
Disclosure
Duderstadt: Nomic AI recruits heavily directly from its open-source Discord community
“And also we hire a lot out of open source. And so if people want to get involved, like, you know, we hired Zach out of open source you know, a couple of people that we picked up during the big hiring spree after we raised our A. You know Adam, Aaron Jared. The…”
Brandon Duderstadt Feb 1, 2024 ▶ 40:16
Insight
Duderstadt: Separating classical and generative AI engineers is a false dichotomy
“It's a false dichotomy. Yeah. That's a false dichotomy. You need all the above and it's questionable if that's even like a distinction that should be made.”
Brandon Duderstadt Feb 1, 2024 ▶ 41:19
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