reverse ETL tool

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Feb 22, 2024 by Tristan Handy · across every show →

Everything said about reverse ETL tool, oldest first

Feb 22, 2024 neutral
Insight
Handy: Reverse ETL tool value accrues to sales/marketing, not data teams
“It turns out that the value of a reverse ETL tool does not accrue to the central data team. It accrues primarily to. Sales and marketing teams who get the data.”
Tristan Handy Feb 22, 2024 ▶ 20:58 Future of The Modern Analytics Stack | Tristan Handy, CEO of dbt
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