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Katrin Ribant

3 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Nov 9, 2016 by Katrin Ribant · across every show →

On the record as a speaker too: Katrin Ribant's record, appearances and statements → this page counts the times other people say the name.

Everything said about Katrin Ribant, oldest first

Nov 9, 2016
Insight
Ribant: Marketing analysts rarely input the data they are forced to analyze
“The person who analyzes the data is rarely the person who's responsible for putting the data into the platform that will produce it.”
Katrin Ribant Nov 9, 2016 ▶ 8:09 Marketing With Data // Katrin Ribant, Datorama [FirstMark's Data Driven]
Nov 9, 2016 negative
Insight
Ribant: Traditional BI specs become outdated before they are even finished
“In most of the projects that I have been involved in, if you do something like this, by the time that you have finished the specifications, everything or half of what's in the specifications has already changed.”
Katrin Ribant Nov 9, 2016 ▶ 9:55 Marketing With Data // Katrin Ribant, Datorama [FirstMark's Data Driven]
Nov 9, 2016
Insight
Ribant: Harmonizing marketing data is harder than simply integrating sources
“All of those execution platforms need to be connected together, so the data needs to be extracted and integrated. So there is one challenge around connecting to the data source and actually integrating the data source. But the second challenge, which is a litt…”
Katrin Ribant Nov 9, 2016 ▶ 4:28 Marketing With Data // Katrin Ribant, Datorama [FirstMark's Data Driven]
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