category creating technologies
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Mar 19, 2019 by Martin Casado · across every show →
Everything said about category creating technologies, oldest first
Mar 19, 2019
Category creation historically required direct sales led by technical founders
“And as a result, most category creating technologies went to market through a direct sales force, where you actually had somebody representing the product normally, by the way, the technical founder to begin with, to describe what it is.”