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“The original app was made in a weekend, like literally in two days. And launched and it wasn't marketed at all. It was just put on the app store. And the next day I woke up and I just saw like all the numbers just blowing up completely. And we're like number, …”

“We are making the unique bet to say that we can actually build a better model than they can because of our unique data sets.”

“We were a fully remote company. But as soon as COVID started exiting, we realized that to start a company, there's just nothing like being in the same room. And so we started doing the in-person thing. First start with one day, then two days, then three days. …”

“I think hallucinations in text obviously can be a bad thing, potentially, because they're saying stuff that, you know, isn't true, but in a video, like, you are delegating a lot of decisions to the model, right?”

“I do think the point of, you know, complete perfection in terms of generation where there is absolutely no way to tell is still a couple of years out, especially in terms of this type of a role video because a lot of the core problems haven't even been fully s…”

“And very quickly for us, it became, wait, this actually performs better than if we were to, you know, hire someone to like make this video basically. Right. And the reason is because we can customize it to an unlimited ability, right? Like we can get all the v…”

“Everything from character consistency, which we, you know, everybody talks about quite a bit, but really what it is today is just face consistency, right?”

“One thing that we did well sort of in the first couple of years with the company is we actually kept the application paid only. And that actually. It just filtered out anybody who's not. Right. Exactly. Right. Right. So it really left us with the people who ar…”

“We run these things in ads like on scale. We also run these things on social media. People, big creators use, you know, these models and they get tens of millions, sometimes many, many tens of millions of views on their videos and nobody can tell that it was g…”

“So it started off being more expensive and it's only the price has gone down, right? It's literally only gone down and it's gone down more than 10 times every year that this You know that we continue down this journey.”

“Like you actually can't templateize video because the nature of it is completely, it's unknown, right? It could be saying anything. It could be doing anything. Anything would be happening. The, template just can't fit with, it can't understand what's happening…”

“Microsoft OpenAI did much better in terms of reliability. It just worked perfectly for latency and never went down, which is what you want.”

“Today, like, You know, for us, COGS is like the least of our concerns, basically. I mean, to give you an idea, like if we were to remove a lot of the sort of capital investment in you know, model training and things that are long-term value for us, like we wou…”

“I think for video editors, there's a small chance that it actually becomes the most important profession of them all. It actually is possibly the profession that rules them all because suddenly one video editor sitting in their basement can make A movie that g…”

“We were splitting the video into like 25 frame segments basically, and 25 is 25 FPS. So that's basically a second. And then we were generating overlaps on both sides, four frame overlaps with the next segment. And then we would check for differences, the overl…”

“So we are using Ideogram for that one because it generates really good text.”

“And then, but we ended up switching to Claude. So now we're on Claude.”

“So I think in our current biggest model, we're only using like less than one percent of our data that we have, our proprietary data.”

“So we, the data that we're training on internally is all fully licensed, completed proprietary.”

“I think that's what makes it actually hard to innovate in these spaces is because people have so much built in muscle memory about how things have been done that if you come in and change a bunch of stuff and be like, here's a simpler video editor, people actu…”

“Our goal actually isn't to disrupt professional video editing, right? It's actually to enable, and it actually probably creates more professional video editors because a lot more people can get into the profession, right?”