The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 4 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Luc Levesque: UGC and marketplace sites scale SEO faster than smaller sites
“And then there's other ones with 1010 of thousands, hundreds of thousands, millions of pages, which are either user generated content. Like TripAdvisor and Pinterest and others, or marketplaces like Thumb Attack and other types of websites like that. Those are…”
Luc Levesque Jun 15, 2023 ▶ 44:19 Leveraging growth advisors, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta)
Assertion Not checkable as stated
Mehta: Short-term booking optimization undermined Tripadvisor's direct user retention
“The product teams were constantly optimizing for what's going to drive bookings in the moment. And so the thing that drives bookings from a visit to Google naturally moves a person down a transaction path and gets them to the booking and doesn't have them stop…”
Ravi Mehta Jan 19, 2023 ▶ 46:09 How to build your product strategy stack | Ravi Mehta (Tinder, Facebook, Tripadvisor, Outpace)
Insight
Mehta: Strategy docs require wireframes because words alone cause misinterpretation
“Oftentimes when you talk about strategy in words alone, everyone takes away a different interpretation of that strategy. Whereas when you actually can show people wireframes of what the product will look like when that strategy Is implemented. It creates much …”
Ravi Mehta Jan 19, 2023 ▶ 24:53 How to build your product strategy stack | Ravi Mehta (Tinder, Facebook, Tripadvisor, Outpace)
Assertion Not checkable as stated
Smith: TripAdvisor Consistently Outperformed Other Sites in International SEO
“And so I did an analysis where I looked at every company and which companies had repeated success outside of the United States. So eBay, TripAdvisor, a bunch of other sites. And there were clear patterns that TripAdvisor consistently outperformed over and over…”
Ethan Smith Dec 1, 2022 ▶ 1:05:11 The ultimate guide to SEO | Ethan Smith (Graphite)
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