The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 2 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
Sutherland: Google Glass failed by seeding early units only to developers
“Google Glass, I mean, it was kind of marketing cock up. They launched a bit too soon. Then they only gave the bloody glasses to developers. Now, with the best will of the world, developers probably aren't the world's like coolest people. Okay. They're not the …”
Rory Sutherland Jul 21, 2024 ▶ 49:24 What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
Insight
Sutherland: Google Glass and boxed wine failed from marketing and timing, not product flaws
“These are all utterly brilliant things, but it took in the case of the Japanese toilet and the wine box and Google glass, Something about the timing or the marketing, not the product, something was wrong, and the consumer basically never bit. It never reached …”
Rory Sutherland Jul 21, 2024 ▶ 45:44 What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
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