The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 3 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Contradicted
Schwartz: Google Is Legally Prohibited From Providing Exact Ad Search Volumes
“So even Google for, again, for past monopolistic reasons, Google's not allowed to give the real number that they see on Google ads for how many people search it. They have to buy it from another data source and then give that out.”
Eli Schwartz Sep 19, 2024 ▶ 1:41:37 Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Assertion Supported
Airbnb's experiment failure rate was 92%, while Google Ads hit 80-90%
“And then at Airbnb this 92% number is You know, the highest failure rate that I've observed. Now I've quoted other sources that, you know, it's not that I worked at groups that were particularly bad booking Google ads, other companies published numbers. There …”
Ronny Kohavi Jul 27, 2023 ▶ 14:03 The ultimate guide to A/B testing | Ronny Kohavi (Airbnb, Microsoft, Amazon)
Assertion Supported
Davis: Competitors cannot legally use trademarked brand names in Google ad copy
“If the brand is trademarked within Google, they cannot use your name within the ad copy. Google more times than not will disallow it, but they could misspell it.”
Timothy Davis Jul 28, 2024 ▶ 1:28:16 The ultimate guide to paid growth | Timothy Davis (Shopify)
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 300 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.