The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
A leading AI data competitor spends tens of millions monthly on ads
“One of the leading players has like, they have like 200 recruiters. It's like unsustainable. There are like 200 people on LinkedIn sending individual messages to acquire these people because there's no brand, there's no trust. They spend, you know, they're spe…”
Schwartz: Google Is Legally Prohibited From Providing Exact Ad Search Volumes
“So even Google for, again, for past monopolistic reasons, Google's not allowed to give the real number that they see on Google ads for how many people search it. They have to buy it from another data source and then give that out.”
Davis: Google Ads maintains a hidden account-level quality score
“I'm a firm believer in that there's a An account level quality score, not just necessarily a keyword or an ad quality score. So just turning this one off and removing it from the account, this one ad could dramatically improve your performance.”
Airbnb's experiment failure rate was 92%, while Google Ads hit 80-90%
“And then at Airbnb this 92% number is You know, the highest failure rate that I've observed. Now I've quoted other sources that, you know, it's not that I worked at groups that were particularly bad booking Google ads, other companies published numbers. There …”
Davis: Simple '$0 setup fee' copy beat comprehensive value-prop ads for ADT
“Perfect example, I was working with ADT, you know, the security company we wrote The most perfect ad when Google ads only allowed a headline and two descriptions of 35 and 35, we got every single value prop in there. Somehow it was amazing. And the ad that it …”
Davis: Competitors bidding on your brand terms is often accidental Google automation
“A lot of times competitors could be doing it on accident. And what I mean by accident is within Google, if you're bidding on keywords Google will do what's called a close variant.”
Doshi: Google Ads ignored opportunities under $100 million in revenue
“So I worked on the ads team at Google for a number of years, and there was this kind of unwritten kind of rule of thumb that, Hey, if it's not going to generate more than a hundred million dollars in revenue, it's not worth talking about it.”