Duarte: Team worked with Al Gore five years before 'An Inconvenient Truth'
Nancy Duarte · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · Jun 1, 2023 · at 5:23
Nancy Duarte, CEO of Duarte Inc., discusses the multi-year consulting work that preceded Al Gore's acclaimed documentary.
0:00 / 0:10exact quote · 10.5s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“But we had worked with him for five years before Inconvenient Truth. Like people think he went from, you know, vice president To this presenter and I didn't work with him. I let my team work with him.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Nancy Duarte
Young Silicon Valley CEOs often ignore veteran communications experts
“We work with these, you know, 20 some year old CEOs here in the Valley and they tend to show up and act like they know better, you know, than someone who's been doing this for so, so long.”
Duarte: Alternating between 'what is' and 'what could be' persuades audiences
“So this motion of traversing between what is, what could be, what is, what could be, what is, what could be that sense of longing for the future. It makes people leave their current state or the status quo or our current reality and makes them long for this fu…”
Duarte: Internal team slides should be information-dense, not cinematic
“Don't feel like every single meeting needs, like, cinematic pictures of kittens, because that's not going to get you anywhere. You're trying to move an objective along, and that does mean that your slides might be more dense, and sometimes internal slides have…”
Duarte: Graphic designers refused to use the Mac during an 18-month window
“And there's about an 18 month window in the life cycle of the Macintosh where graphic designers refused to use it.”
Duarte: Apple was the first company to project computer presentations at scale
“Apple was the first company to hook up the computer to a projector at scale.”
Duarte: The audience holds the power in presentations, making presenters mentors
“Who really holds the power in the room of a presentation is the audience. Like the audience gets to make a choice if they accept or reject your idea. So the balance of power is with them and not you. So it really is the role of the presenter to be the mentor.”