Shankarraman: Stripe Relay failed to hit revenue expectations after 2014 launch
Krithika Shankarraman · Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman · May 25, 2025 · at 1:06:08
Krithika Shankarraman, former early marketing leader at Stripe and OpenAI, reflects on Stripe's discontinued social commerce product Stripe Relay.
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“We launched it back in 2014. It was supposed to be The platform with which e-commerce companies would tap into social commerce, you know, the buy buttons, if you remember that, and It launched to a lot of fanfare, but then eventually failed. Like it didn't produce the sort of revenue or the numbers that we had expected.”
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