Margolis: Bullseye customer definitions require inclusion, exclusion, and trigger criteria
Michael Margolis · Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at GV) · Dec 1, 2024 · at 38:54
Michael Margolis, UX Research Partner at Google Ventures (GV), explains how startup teams should narrow down and categorize attributes when identifying target bullseye customers.
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“The way I think about it is kind of in these three groups. So there are inclusion criteria, there are exclusion criteria, and then there are, what we found is very important are triggers.”
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