Michael Margolis
12 statements across 1 episodes · 7 bullish · 2 bearish · 1 people on the record · first statement Dec 1, 2024 by Michael Margolis · across every show →
On the record as a speaker too: Michael Margolis's record, appearances and statements → this page counts the times other people say the name.
Everything said about Michael Margolis, oldest first
Dec 1, 2024 positive
Dec 1, 2024 neutral
Dec 1, 2024
Dec 1, 2024 negative
Margolis: Early customer research must exclude industry experts and domain insiders
“Another typical exclusion Criteria is I don't want somebody who knows too much. So your core bullseye customer, I want somebody who's pretty typical. So in this case, like if I were to find out that somebody was a pharmacist or worked in healthcare, I'm like, …”
Dec 1, 2024 positive
Margolis: Bullseye customer definitions must be comically narrow to reduce variables
“Comically narrow is exactly what it is. And there are times that teams will just be like, Oh, for God's sakes, Margolis, like, just like, this is too much. The reason that I do that is I'm pushing them to identify a person who they all would agree. This person…”
Dec 1, 2024 positive
Margolis: Five qualitative customer interviews reach data saturation
“And that idea of just doing five of them
You hit what's called data saturation. And so this is the thing in qualitative research where the kind of the common version of this is everybody after four or five is like, oh, for God's sakes, please don't let me sit …”
Dec 1, 2024 positive
Margolis: Testing multiple prototypes stops teams overcommitting to one idea
“The other big benefit of having multiple prototypes is it helps teams avoid getting too wed to one specific idea. And so you can get a little over committed. There's a risk that you get over committed to one idea.
You're polishing that you're working on it. Yo…”
Dec 1, 2024 negative
Margolis: Low incentives like $20 gift cards cause research no-shows
“You have to make sure they show up, make sure you're compensating them sufficiently. This is something where I'm not giving 20 dollar Starbucks cards because somebody's gonna blow you off. Like when I have those five sessions and the whole team queued up to wa…”
Dec 1, 2024 positive
Margolis: User research requires founders adopt humble inquiry over sales pitching
“Asking questions and being vulnerable and giving the person you're asking the higher status is a difficult thing to do as a founder when you're selling. Right? Because you don't want to be vulnerable and express that you don't know or, and people are always, I…”
Dec 1, 2024
Dec 1, 2024 positive
Dec 1, 2024 positive
Margolis: Successful product building requires starting with a hyper-focused initial customer subset
“Every ambitious founder wants to build a product for everybody and we're investors. So at GV, we want them to be successful and to have these huge markets. But it doesn't start there. So to build successfully, usually you have to be much more focused and much …”