Uber's viral stunts like puppies on-demand originated from decentralized city teams
Brian Tolkin · Lessons from scaling Uber and Opendoor | Brian Tolkin (Head of Product at Opendoor, ex-Uber) · Aug 4, 2024 · at 1:03:15
Brian Tolkin, an early Uber employee and Head of Product at Opendoor, discusses how local market autonomy produced Uber's early marketing campaigns.
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“That was, by the way a example of like fully distributed. The benefit of having those early petri dishes someone a local marketing manager is like, Hey, this would be fun. It would be really fun and the platform can support it. And those promotions were fantastic.”
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