Uber's surge pricing was manually managed by city GMs until 2013
Brian Tolkin · Lessons from scaling Uber and Opendoor | Brian Tolkin (Head of Product at Opendoor, ex-Uber) · Aug 4, 2024 · at 10:25
Brian Tolkin, Head of Product at Opendoor and former early Uber employee, discusses the early operational mechanics of Uber's marketplace pricing.
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“Surge pricing for actually quite some times, probably all of 2012, certainly, 2013, probably, I don't know when we necessarily switched was very much a human in the loop system or a very manual system where GMs in every city would control basically the parameters in which surge would operate.”
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