Assertion certainty 4/5 debate potential 2/5

Tolkin: Early Uber ignored support efficiency to focus entirely on core matching

Brian Tolkin · Lessons from scaling Uber and Opendoor | Brian Tolkin (Head of Product at Opendoor, ex-Uber) · Aug 4, 2024 · at 58:24

Brian Tolkin, former early Uber employee and Head of Product at Opendoor, explains how early-stage tech and operations startups must ignore secondary problems to solve core technical leverage.

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“If you think about the early Uber network from the simplest form, you've got A rider and a driver, and you need to connect them, price the transaction, and issue some receipts, probably, you know, and collect payment. So it's like, okay, do we do that really well? And until we do that really well, like all the other stuff is noise, right? It's actually, it's immaterial how efficiently we answer support tickets.”

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