Gerber: Most Consumer Companies Pay Media Publications Affiliate Sales Commissions
Emilie Gerber · The ultimate guide to PR | Emilie Gerber (founder of Six Eastern) · Mar 21, 2024 · at 12:07
Emilie Gerber, founder of PR agency Six Eastern, explains how B2C media product reviews and affiliate marketing operate.
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“Affiliate is essentially when you work with a publication to give them a percentage of any sales that come from the piece of the article... And it's very common. I would say most consumer companies are doing this, but yes, there's like entire agencies that are dedicated to that field.”
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