Emilie Gerber
8 statements across 1 episodes · 2 bullish · 1 bearish · 1 people on the record · first statement Mar 21, 2024 by Emilie Gerber · across every show →
On the record as a speaker too: Emilie Gerber's record, appearances and statements → this page counts the times other people say the name.
Everything said about Emilie Gerber, oldest first
Mar 21, 2024
Gerber: Ask podcast hosts if they accept ideas before sending pitches
“Like I'm a big fan of just reaching out on LinkedIn and saying, Hey, love the show. Are you open to guest ideas? I don't even. Mention what, like the client or anything, just like kind of opening the door. I just feel like that's so much more approachable and …”
Mar 21, 2024
Mar 21, 2024 positive
Gerber: Stagger pitches when offering exclusives to avoid retracting media offers
“I try to really stagger it because we're offering exclusives and I highly recommend offering exclusives. So the worst thing that can happen is two reporters reply and are both interested and you have to go back to one and say, nevermind.”
Mar 21, 2024 positive
Mar 21, 2024 neutral
Gerber: Most Consumer Companies Pay Media Publications Affiliate Sales Commissions
“Affiliate is essentially when you work with a publication to give them a percentage of any sales that come from the piece of the article... And it's very common. I would say most consumer companies are doing this, but yes, there's like entire agencies that are…”
Mar 21, 2024 negative
Gerber: Personal relationships with journalists will not secure media coverage
“The only thing that a relationship will get you is, you know, an open and an answer. And so, you know, like any good reporters not going to be making their editorial decisions based on like who their friends are. Like, that's just not the nature. It shouldn't …”
Mar 21, 2024
Mar 21, 2024
Gerber: Pitch role-matched executives rather than CEOs to vertical podcasts
“So let's say you have let's say you sell it into CFOs. Don't pitch your CEO for that podcast, pitch your, you know, get a CFO and then pitch your CFO for that podcast. I'm very for companies hiring. Folks are hiring for the roles that they sell into. It helps …”