Taste and craft will be the ultimate differentiators in the AI era
Krithika Shankarraman · Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman · May 25, 2025 · at 56:01
Krithika Shankarraman, former early marketing lead at OpenAI and Stripe, discusses the changing role of marketing and content creation in the age of AI.
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“I think if anything, taste is going to become a distinguishing factor in the age of AI, because there's going to be so much drivel that is generated by AI, can be generated by AI, that power is at anyone's fingertips. But truly the companies that are going to distinguish themselves are the ones that show their craft, that they show their true understanding of the product, the true understanding of their customer and connect the two in meaningful ways.”
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