Rathi: Product leaders should present multiple 'strategy on a page' options to CXOs
Anuj Rathi · The full-stack PM | Anuj Rathi (Swiggy, Jupiter Money, Flipkart) · Dec 7, 2023 · at 37:11
Anuj Rathi discusses strategic alignment techniques between product leadership and CXOs on Lenny's Podcast.
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“There's also product leader's version of doing this, Lenny, which is, which I call strategy on a page, and a lot of people call it, like, growth loops. Like, don't show a user's journey. Now, let's see the entire strategy of the company together on one page. All right, this is what the market looks like, and why will we get what kind of users, and what is our activation budget, and how, how many of them are we going to get to this next stage and get them to use it? How will we get them to cross-pollinate into different sections? Do we need a membership program? Are there any different levers which will press more or less and so on? So that also is like a show-don't-tell. And not only one, but usually I like to create three of them as well. Like, why would we choose a strategy versus the other? And that, for example, is like a very good way for product leaders to kind of get to one strategy that their CXOs align with.”
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