“Most product managers should not even be product managers. They should think a little bit more around whether this is actually the right field for them, because I think a lot of people from other areas have entered the field without fully realizing what it takes”
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More from Anuj Rathi
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Rathi: Most product experiments should be thought experiments rather than tested live
“Most experiments should be thought experiments. They should not even be tried out, because they're obviously going to fail. Which is contrary to, let's try it out, and then let's see. I think that it's a lot of company time. If you had, ah, if you had smart pe…”
Rathi: 70% to 80% of product execution failures are organizational setup issues
“At least I have realized that apart from what product managers can do, almost 70, 80% of problems, why things don't happen, are a setup issue. Product leaders or other leaders have not thought through what OKRs are doing to my company. They have not really ful…”
Rathi: OKRs fail in three-sided marketplaces due to conflicting user goals
“OKRs will not work. Why not? So fundamentally, OKRs are a way to think about objectives and key results. But the fundamental assumption here is that it is solving for a kind of user and that kind of user you can divide and conquer, and of course there will be …”
Rathi: Finding paying users in India is far harder than gaining engagement
“While there's a lot of people who are going to give you know, traffic and engagement and so on, but the craft of actually choosing the right kind of paying customer who will actually come and engage and give you money is, Is, is at a premium. So a lot harder w…”
Rathi: Onboarding and Copy Drive Product Success More Than Core Features
“The way you write your copy, the way you build your onboarding, the way you do your first warm welcome, it's going to make the biggest amount of change in terms of your product success than your core product features that you're going to build for your loyal c…”
Rathi: Repeated professional failure is a skill issue, not bad luck
“Stop externalizing. That's one, which also means the more artistic way to say that is you are the reason for your own misery. So that's something that I keep using a lot more in a fun way. But if things go wrong, if that leadership meeting didn't happen that w…”
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