Miller: PLG is an R&D investment, not a quick-turnaround sales hire
Chris Miller · Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Chris Miller · Aug 10, 2023 · at 1:05:29
Chris Miller, VP of Product for Growth at HubSpot, explains why companies fail when they expect immediate financial returns from product-led growth initiatives.
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“Another one is expecting really a quick turnaround and thinking of it The same way you might think about hiring a sales, like an incremental sales headcount, which is that you're expecting near-term liquidity from that investment. But when you're doing PLG at its core, it's still R and D, right? Like you're still sort of planting seeds with the hope that like over time, this is going to play out in the form of like durable, high efficient growth.”
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