Grubhub was disrupted because public market scrutiny blocked private capital tactics
Sarah Tavel · The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest) · Dec 27, 2023 · at 1:40:00
Sarah Tavel is a General Partner at Benchmark. Discussing marketplace disruption, she explains why incumbent Grubhub lost market leadership to DoorDash and Uber Eats.
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“GrubHub wasn't able to, for different reasons. They were a public company. And so they couldn't, couldn't access capital in the same way that the private markets could, but they were too slow. To change the atomic unit of their supply to have delivery that they fulfilled, and so they got disrupted by the, you know, DoorDash, Uber Eats of the world.”
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