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Wiz's four co-founders have worked together for over 22 years

Raaz Herzberg · Building Wiz: the fastest-growing startup in history | Raaz Herzberg (CMO and VP Product Strategy) · Nov 17, 2024 · at 51:45

Raaz Herzberg, CMO and VP of Product Strategy at Wiz, discusses the long history and shared background of Wiz's four co-founders with Lenny Rachitsky.

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“Before, Wiz is actually their second company together. So before Wiz, they founded Adalom, which sold to Microsoft. That's how they all ended up in Microsoft in the first place. And even before that, they all worked together in the Israeli army. So they've known each other for like, they've been working together for like, 30 years, right? It's a long, long time. Well, not 30. I made them older, like 20, 22. 23 years.”

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