Singer: Jobs-to-be-Done frames demand, while Shape Up manages the supply side
Ryan Singer · A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up") · Mar 30, 2025 · at 1:39:29
Ryan Singer explains how Bob Moesta's Jobs-to-be-Done methodology connects with Shape Up to link upstream customer discovery to product delivery.
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“Before the problem definition, there's this question of like, what's the demand? Where are people struggling? Where is really the place The itch they're trying to scratch, you know, and then a lot of the shape up stuff is kind of when I have something where I think there's an opportunity or I think there's something meaningful there because of what we learned from customers or the job to be done research or whatever it was. Now, how do I turn that into something that we can actually go do and ship in a reasonable amount of time? That's kind of the supply side. That's where the shape of part fits in.”
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