Shape Up

15 statements across 3 episodes · 5 bullish · 3 bearish · 3 people on the record · first statement Jan 26, 2023 by Vijay Iyengar · said 36 times in 4 episodes since 2023 · across every show →

Mentions by year

brought up most by Lenny Rachitsky (24), Jason Fried (9), Ryan Singer (2), Bob Moesta (1)

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Everything said about Shape Up, oldest first

Jan 26, 2023 positive
Insight
Iyengar: Varying timeboxes reveals the efficient frontier between cost and impact
“One approach I found that works better is Pick a reasonable sounding appetite and just explore the two to three options around it. Pick six weeks and then say, what would we do differently if we only had four weeks or eight weeks? And you'll kind of naturally …”
Vijay Iyengar Jan 26, 2023 ▶ 27:58 An inside look at Mixpanel’s product journey | Vijay Iyengar
Jan 26, 2023 negative
Opinion
Vijay Iyengar: Adopting Basecamp's Shape Up Process Halfway Will Fail
“I think that rigor, like the rigor they applied to that across the board, you need to do it all the way. You can't adopt the process halfway, I think is the challenge. Otherwise you end up with people shipping like milestone one and then moving on, which is no…”
Vijay Iyengar Jan 26, 2023 ▶ 29:53 An inside look at Mixpanel’s product journey | Vijay Iyengar
Dec 17, 2023 neutral
Assertion Not checkable as stated
Fried: Large companies adopt Shape Up via small experimental teams
“It's typically small teams inside larger companies that experiment with this. And sometimes it spreads and sometimes it doesn't.”
Jason Fried Dec 17, 2023 ▶ 59:28 Jason Fried challenges your thinking on fundraising, goals, growth, and more
Dec 17, 2023 negative
Insight
Fried: Testing new workflows on critical projects kills future adoption
“What ends up happening is, is that when people try to try something new on something really critical and it doesn't work, they will never try it again. They've just like, they've destroyed all future opportunities to try this again because everyone knows how b…”
Jason Fried Dec 17, 2023 ▶ 41:00 Jason Fried challenges your thinking on fundraising, goals, growth, and more
Mar 30, 2025 neutral
Insight
Singer: Tech leaders avoid publicly discussing product shipping struggles
“What I started to learn pretty early on is that people don't like to talk about their struggles shipping. Especially, you know, CPOs and CTOs don't like to go on a public forum and say, our company isn't shipping, or our engineering team is stuck, or our team …”
Ryan Singer Mar 30, 2025 ▶ 6:01 A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up")
Mar 30, 2025 neutral
Insight
Singer: Autonomous development cycles fail without rigorous upstream shaping
“Is that if you want that reality of the team happily buzzing and humming like a, you know, like some happy bee colony, you know, for this six weeks, they need to have a lot more clarity around what's the thing that we're solving, right? And so when we start wo…”
Ryan Singer Mar 30, 2025 ▶ 24:56 A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up")
Mar 30, 2025 neutral
Insight
Singer: 'Shape Up' book left gaps because few teams share Basecamp's structure
“Honestly, there are so few teams that are structured just like base camp that there are a lot of gaps in the book of like, well, what about this? And what about that? And how do we do that in our situation?”
Ryan Singer Mar 30, 2025 ▶ 8:58 A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up")
Mar 30, 2025
Insight
Singer: Jobs-to-be-Done frames demand, while Shape Up manages the supply side
“Before the problem definition, there's this question of like, what's the demand? Where are people struggling? Where is really the place The itch they're trying to scratch, you know, and then a lot of the shape up stuff is kind of when I have something where I …”
Ryan Singer Mar 30, 2025 ▶ 1:39:29 A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up")
Mar 30, 2025 positive
Insight
Singer: In Shape Up, PMs move upstream from build management
“And shape up teams when they hit their stride is that the PM moves upstream. So the PM is less busy with how do I get this project to like not be in a bad state when it's getting built? And they're way more in how do I understand the business context? How do I…”
Ryan Singer Mar 30, 2025 ▶ 1:26:46 A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up")
Mar 30, 2025 neutral
Insight
Singer: Scoping projects beyond nine boxes degrades into ticket chaos
“If it's if it's more than 10, then you just get into ticket land of here's a million things I have to do. You know what I mean? If you have a hundred things, it's like, that doesn't tell me anything, but if it has to be nine or less, you know.”
Ryan Singer Mar 30, 2025 ▶ 1:07:55 A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up")
Mar 30, 2025 positive
Insight
Singer: Six weeks is the maximum horizon for reliable product planning
“We found that six weeks is kind of the maximum that we can see into the future where we could actually say like, how do we work backward and figure out something we could build in that six weeks and really land it, you know?”
Ryan Singer Mar 30, 2025 ▶ 20:07 A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up")
Mar 30, 2025 negative
Insight
Singer: Whole project ownership drives much higher engagement than Scrum tickets
“Instead, we want to have a whole idea, give it to a team. So they see the whole, they really understand it. Right. And then they can come up with their tasks and they can figure out how to track that and break it into pieces so they can actually take more resp…”
Ryan Singer Mar 30, 2025 ▶ 22:57 A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up")
Mar 30, 2025
Insight
Singer: Well-shaped features can be described in under 10 moving pieces
“If it's shaped well, you can usually describe it in less than 10 moving pieces.”
Ryan Singer Mar 30, 2025 ▶ 42:33 A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up")
Mar 30, 2025 positive
Insight
Singer: Six-week project caps reveal problems that six-month plans obscure
“If we think of six weeks as a maximum, that's going to force us to ask some really good questions to ourselves about where do we actually, what piece of this do we really think we can land? Because if you try to say, you know, in six months, we're going to shi…”
Ryan Singer Mar 30, 2025 ▶ 27:25 A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up")
Mar 30, 2025 positive
Assertion Not checkable as stated
Singer: Shape Up works in enterprise companies with thousands of employees
“It can function in very large companies. We have, for example I have some friends at a at a they're a what is it called? They're doing clinical trials. So they're in the pharmaceutical industry. And I mean, the companies, you know, thousands of people, and it'…”
Ryan Singer Mar 30, 2025 ▶ 35:48 A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up")
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