Jackson: A brand purpose statement must double as an About page header
Arielle Jackson · The art of building legendary brands | Arielle Jackson (Google, Square, First Round Capital) · Aug 18, 2022 · at 46:08
Marketing advisor Arielle Jackson discusses the criteria and practical tests for crafting an effective startup brand purpose statement.
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“You can introduce yourself at a conference, like you're the keynote speaker at a conference and I want you to introduce yourself and I want you to go, hi, I'm Lenny. I'm the founder of company X and we exist too, blah, and say it and like have that feel natural. And it should make people want to hear what else you have to say. And the other thing it should be able to do is be the header for your about page.”
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