Arielle Jackson
18 statements across 1 episodes · 6 bullish · 1 bearish · 1 people on the record · first statement Aug 18, 2022 by Arielle Jackson · said 2 times in 1 episodes since 2022 · across every show →
On the record as a speaker too: Arielle Jackson's record, appearances and statements → this page counts the times other people say the name.
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2022 2 mentions in 1 episode
Everything said about Arielle Jackson, oldest first
Aug 18, 2022 negative
Aug 18, 2022
Jackson: A brand purpose statement must double as an About page header
“You can introduce yourself at a conference, like you're the keynote speaker at a conference and I want you to introduce yourself and I want you to go, hi, I'm Lenny. I'm the founder of company X and we exist too, blah, and say it and like have that feel natura…”
Aug 18, 2022 positive
Aug 18, 2022
Jackson: Purpose lasts 10 years while product positioning evolves every 18 months
“It exists on a 10 year or so frame. So everything we're talking about with product positioning, it's pretty malleable. It exists on like an 18 month frame if you're an early stage company, so it can evolve. Whereas your purpose is pretty much going to stay the…”
Aug 18, 2022
Jackson: Master brands should use descriptive names for new sub-products
“The only difference is if you have a lot of equity in your company name, like I'll, Square is a good example. Like Square had a lot of equity. Google is a perfect example. A lot of equity in the company name. You often don't want to name your products somethin…”
Aug 18, 2022 positive
Jackson: Define brand purpose by pairing cultural tensions with product strengths
“What I like to do is list all of the cultural tensions that are happening in the world that are relevant to your business first. And so for alt, that would be things like there's an increase in Interest in alternatives. People are nostalgic. People who are now…”
Aug 18, 2022 neutral
Aug 18, 2022
Jackson: Funding announcements alone no longer generate press coverage
“Funding in and of itself is like, not that interesting anymore. There's so many bad companies getting funding. There's so many, there's like so many good companies getting funding too. It's just like more than ever. And the number of reporters and the number o…”
Aug 18, 2022
Jackson: Startups must shortlist three to five names to prevent trademark failure
“Don't come up with one because you might not get it for trademark. And it's really sad when you get really attached to one and then you can't use it. So yeah, three to five top contenders, and then you go through a trademark process, a domain and kind of go fr…”
Aug 18, 2022 neutral
Aug 18, 2022
Aug 18, 2022 positive
Jackson: Great company names are evocative rather than descriptive
“And I personally tend to like those kinds of names that are suggestive or evocative, where when I tell you what the company does, you're like, oh, that makes sense. But it's not that what the name is tells you exactly what the company does.”
Aug 18, 2022 positive
Jackson: A well-defined product benefit doubles as the homepage headline and customer word-of-mouth
“I believe that great benefits, if you've defined your benefit really, really well, will actually be the thing that will be the H one on your homepage and will be the thing that you want someone to tell someone else.”
Aug 18, 2022 positive
Jackson: Founders should use absurd placeholder names to avoid bad attachment
“If you pick something so ridiculous that you would never launch, it's actually helpful because then you can go through a process and find it a name that will do more of your work for you. And you won't be attached to something crappy.”
Aug 18, 2022
Aug 18, 2022
Jackson: Inconsistent descriptions from customers or employees signal a positioning problem
“You know, you have a positioning product problem. If I ask 10 of your customers or 10 of your employees, what the company does or what the product does, and I get multiple answers. And unfortunately that's the case for most Companies.”
Aug 18, 2022 neutral