brand purpose

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Aug 18, 2022 by Arielle Jackson · across every show →

Everything said about brand purpose, oldest first

Aug 18, 2022
Insight
Jackson: A brand purpose statement must double as an About page header
“You can introduce yourself at a conference, like you're the keynote speaker at a conference and I want you to introduce yourself and I want you to go, hi, I'm Lenny. I'm the founder of company X and we exist too, blah, and say it and like have that feel natura…”
Arielle Jackson Aug 18, 2022 ▶ 46:08 The art of building legendary brands | Arielle Jackson (Google, Square, First Round Capital)
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