Insight certainty 4/5 debate potential 2/5

Hila Qu: For user activation, doing is better than showing or telling

Hila Qu · The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab) · Apr 2, 2023 · at 48:33

Hila Qu, growth advisor and Executive in Residence at Reforge, explains onboarding design heuristics for product-led growth companies.

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“I usually think about Do is better than show, is better than tell. Meaning you want to remove all the frictions and somehow give them a warm start, give them some sample template, give them some sample thing they can play with initially in that very moment already.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Hila Qu

Prediction Not checkable as stated
Qu: B2B software companies will eventually need both PLG and sales
“I would think so, because if you are like, let's say if you are in a sales motion dominated kind of traditional B to B software industry, your competitors will be adding PLG, right? As soon as they added, they will have a benefit of attracting more end users a…”
Hila Qu Apr 2, 2023 ▶ 6:40 The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
Insight
Hila Qu: PLG is fundamentally data-led growth in exchange for reach
“PLG, I always say is actually fundamentally DLG, data led growth. So when you give away your free product, what you want to get in exchange are two things. One is the broader reach because Free product spread itself is lower barrier to entry. Two, you want to …”
Hila Qu Apr 2, 2023 ▶ 14:49 The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
Insight
Qu: A data analyst should often be hired before a growth PM
“I would often say actually a data analyst needs to be the very first hire. Sometimes even try to find a growth PM who can do analysis. If you're really small, right? You can find that type of unicorn person or even before hiring growth PM, hiring analysts that…”
Hila Qu Apr 2, 2023 ▶ 1:23:26 The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
Insight
Qu: Adding PLG to sales-led companies is harder than starting PLG early
“It is easier if you have PLG from early on. If you are pure sales led, you try to add PLG, that's the harder thing to change basically.”
Hila Qu Apr 2, 2023 ▶ 7:46 The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
Insight
Qu: Consumer software habits drive the rise of B2B product-led growth
“The fundamental Driver behind this is the user of B to B softwares are also human. It's the same human using B to B to C softwares. And we're already trained to use product, try, and before we make any decision and we demand that in B to B as well.”
Hila Qu Apr 2, 2023 ▶ 9:08 The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
Insight
Hila Qu: Adding PLG requires at least a 1-to-2 year commitment
“You need to commit to at least a year or even two years. Kind of roadmap to build this entire thing out and change the process internally sometimes as well to support that.”
Hila Qu Apr 2, 2023 ▶ 13:54 The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
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