Hila Qu

8 statements across 1 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement Apr 2, 2023 by Hila Qu · across every show →

On the record as a speaker too: Hila Qu's record, appearances and statements → this page counts the times other people say the name.

Everything said about Hila Qu, oldest first

Apr 2, 2023
Insight
Hila Qu: Optimize activation and self-serve before layering PQL sales motions
“And then the PQL, PQA part, the other more complicated path, I would say that's something you want to figure out activation and self-checkout a little bit, and you want to have some reasonable user number and then invest there. Otherwise it's, it can be a litt…”
Hila Qu Apr 2, 2023 ▶ 54:39 The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
Apr 2, 2023
Insight
Qu: Telemetry only isolates correlation; experimentation is needed to prove causation
“Because in data, you are only isolating correlation. You are not proving causation. You just saw people who are doing this are more likely to convert, but it doesn't mean if you get people to do this, they will convert. So experimentation is the step. You will…”
Hila Qu Apr 2, 2023 ▶ 44:19 The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
Apr 2, 2023
Insight
Hila Qu: For user activation, doing is better than showing or telling
“I usually think about Do is better than show, is better than tell. Meaning you want to remove all the frictions and somehow give them a warm start, give them some sample template, give them some sample thing they can play with initially in that very moment alr…”
Hila Qu Apr 2, 2023 ▶ 48:33 The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
Apr 2, 2023 positive
Insight
Qu: Companies should prefer hiring their first growth PM internally
“Prefer hiring internally if possible. If not, if you really don't have anyone internally with that knowledge or with that interest, you can look outside. I would say map the initial growth PM higher to your starting point.”
Hila Qu Apr 2, 2023 ▶ 1:25:22 The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
Apr 2, 2023 neutral
Disclosure
Qu: Go-to interview question for growth PMs focuses on unexpected experiment results
“When I interview like a gross PMs or analysts, I will always ask, what is the experiment you launched that has a very unexpected results? And what did you do after that?”
Hila Qu Apr 2, 2023 ▶ 1:28:24 The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
Apr 2, 2023 neutral
Assertion Supported
GitLab defined activation as two users using two features within 14 days
“So at GitLab, we actually did a bunch of analysis. We're trying to understand what is that moment for our new users. We ended up have something along the line of two users, two features used in the first 14 days.”
Hila Qu Apr 2, 2023 ▶ 39:57 The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
Apr 2, 2023 positive
Insight
Qu: A data analyst should often be hired before a growth PM
“I would often say actually a data analyst needs to be the very first hire. Sometimes even try to find a growth PM who can do analysis. If you're really small, right? You can find that type of unicorn person or even before hiring growth PM, hiring analysts that…”
Hila Qu Apr 2, 2023 ▶ 1:23:26 The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
Apr 2, 2023
Insight
Hila Qu: Most B2B software companies should start by prioritizing activation
“Activation is actually a common good starting place for most B to B software because usually B to B software's are not designed to really Get you to use quickly, historically.”
Hila Qu Apr 2, 2023 ▶ 52:32 The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
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