Isford: High-level PLG funnels should not dictate team structure or KPIs
Lauryn Isford · Mastering onboarding | Lauryn Isford (Head of Growth at Airtable) · Feb 12, 2023 · at 54:41
Lauryn Isford, former Head of Growth at Airtable, explains how growth teams should operationalize high-level product-led growth frameworks.
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“I think this framework is a step to abstract to represent exactly how you should structure your teams or to be represented with four metrics or KPIs. However, it's a really good conceptual way of grounding your team or your organization in the mechanics of how the machine that is the business you work on run.”
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